Marketing management is an important job profile in any organization or business venture. The discipline of marketing management emphasizes the application of management theory into the day to day workings of an organization. It is the management of the different types of resources and activities within an organization which are strategically guided to meeting the objectives of the organization. With the global economy opening up more than ever, international Marketing management is an important portfolio in many organizations. Marketing managers have to manage customer demands and help organizations predict, analyze, and manage it better.
To be a good marketing manager, a person has to have the qualities of leadership, organization, delegation, evaluation, budgeting, etc. All of these qualities work together to ensure that a given product or service is successful with the target audience and that any campaigns or promotional activities connected to it is a success. Since marketing managers will have to closely interact with professionals from a range of disciplines, and not just from marketing, they have to have good interpersonal skills. A marketing manager not only has to work with people from the marketing team, but also work with teams from merchandising, finance, production, human resources, distribution and sales, manufacturing, public relations, web development, IT, communications, supply, logistics, etc. So it becomes important to be able to understand different disciplines and adapt quickly to the changing people and changing environments, always taking the best decision for the organization.
These are some of the important qualities that a successful marketing manager will have:
With Forbes magazine naming the job of marketing manager as one of the best-paying jobs with exponential potential for an increase in earnings, this is the best field for someone who is a people’s person. However, there are also a number of things you can do to increase your chances of success as a marketing manager, whether you are new to this field or already have a few years of experience under your belt. Here are a few pointers for this:
Being the best marketing manager is not something you can learn from any courses, but rather it is about tapping into yourself and letting your full potential come through!
Pic courtesy: www.pixabay.com