Career in Digital Marketing? 7 Reasons Why

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There’s a new trend that has surfaced in the marketing world. Traditional methods of marketing are now slowly superseded by Digital Marketing. And why not? The world is going digital and we are all slowly becoming ‘digital natives’. Our days start with scrolling down newsfeed on Facebook, Twitter, Instagram, etc.

As per a data on internet usage, 40% of the world population use the internet. The stats itself reveals the reach that internet has. Companies have realised this fact and hence, are leveraging the internet to market their products.

What is Digital Marketing?

Connecting with your audience in the right place and right time has been the essence of marketing. And today, most people are spending the majority of their time online. Here’s where Digital Marketing comes in the picture. It employs a digital medium, mostly the internet, for marketing products and can also include mobile phones, display advertising, and any other digital medium.

Search Engine Optimization(SEO), Search Engine Marketing (SEM), Content Marketing, Social Media Marketing, Email Marketing are some of the Digital Marketing techniques.

Traditional Marketing vs. Digital Marketing

Traditional marketing makes use of tangible items such as print ads, posters, TV and radio commercials, billboards, brochures. etc. In this type of marketing, there is very little interaction between the medium used and the customers. Digital Marketing eliminates this downside by using social media networks to encourage your prospects to take action, visit your website, read about your products, rate them and provide feedback.

Traditional Marketing requires more expense as compared to Digital Marketing which is cost-effective. The ability to reach out to a huge audience at the same time is possible only digitally whereas in traditional form of marketing, your audience is limited only to a certain locality. Also, in traditional marketing, you cannot ascertain what is working for you and what is not. This however, is possible in Digital Marketing where, with the help of Google Analytics, it is possible to measure the inbound traffic, bounce rate, conversation rate, profit, and the general trend, all in real-time.

More can be said about the benefits of Digital Marketing but the point we’re trying to make here is, the industry is booming and there’s a lot of scope of Digital Marketing in India and abroad. And, this is the right time to invest in a digital marketing career.

Here are 7 reasons why a career in Digital Marketing is for you:

1. High demand for professionals

The digital landscape is growing exponentially which means that there will be a lot of opportunities for professionals looking to make a career in Digital Marketing. At the moment, there seems to be a huge skill gap in this domain and which is why you should gear up for this industry.

2. It is an ever-evolving industry

Technology advances by each passing day and hence, digital strategies also needs to evolve to keep up. As a result, your job role will also adapt to new technologies released frequently. What this means is, the job never gets boring and you will face new challenges every day.

3. Salary aspects

The demand for digital marketing professionals is exceeding supply which implies that you can quote your salary accordingly knowing that there is a skill shortage. It has also been noticed that there has been a rise in the average salary of digital professionals each year. The average salary of a digital marketer, starting off as a fresher is Rs. 366, 286 per annum. This increases with the number of years of experience in the field.

4. Wide range of career choices

The digital industry is huge and hence, you can hold a multitude of roles. You can become a content or email marketer, social media specialist, Google Adwords specialist, SEO/PPC Executive, Online reputation manager. You can also become a professional blogger or Youtuber. The choices are many.

5. Flexible nature of the job

Since digital marketing revolves around online activities, you can work from any place that has an access to internet. This flexibility is a motivation for anyone who is looking to pursue a career in digital marketing.

6. Opportunity to work abroad

By 2020, there’s expected to be 150,000 digital jobs available globally. Countries like India, USA, Canada and Dubai will be the top employers hiring professionals in the digital marketing domain. So, if you’re looking at working abroad, this is the path you should embark on.

7. Builds the foundation for an entrepreneurial journey

The skills and experience you gained in digital marketing, will help you immensely if you intend to become an entrepreneur. You will have an understanding of customers’ needs better, and be able to evaluate and assess market demands. You will also develop a sensitivity towards the changing needs of your consumers.

If the above reasons have convinced you to take up a career in Digital Marketing, let us congratulate you on your decision. The next step would be picking the right college to pursue your digital marketing dream. You might also be confused if you should be doing an MBA or a short-term certification course in Digital Marketing.

An MBA is preferable if you wish to have an overall idea of the role of Digital Marketing in business, along with basic business and management concepts. An MBA in Digital Marketing will groom your leadership skills and make you a leader in the digital arena.

Ajeenkya DY Patil University, Pune, is offering a Digital Marketing course. So, if you are looking for a Digital Marketing and E-Commerce college in Pune, your search should end here. Enroll for our MBA Digital Marketing and E-Commerce and see your career take off to new heights!



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