Digital Marketing

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About Digital Marketing

The advent of internet has introduced several new channels of communication for marketing professionals. Digital marketing has a prominent space in a company’s marketing strategies today. Aspirants who are ambitious about a career in marketing domain are expected to have strong knowledge of digital channels. There is rising demand specifically for digital marketing professionals in the industry today.

Market potential

  • Digital advertising to grow at 32% CAGR to reach Rs. 19,000 crore by 2020 – Dentsu Aegis Network report
  • Digital ad market could double to $433 billion by 2022 – Financial Express report

Why Our Programs?

Digital Marketing is offered as a specialisation for postgraduate programs. A program with specialisation in digital marketing helps students know the various channels and techniques used for advertising and branding through digital media. The programs help students plan and lead key marketing strategies in organisations. The PG Advertising degrees are 2 year programs and are offered through various reputed institutions.

  • Curriculum designed as per current industry requirements
  • Program tailored to produce skilled and ready-to-deploy talent
  • Best-in-class faculty
  • Tech-enabled program delivery using tablets, PCs and learning management system
  • Emphasis on application-oriented learning
  • Reputed university with excellent campus and infrastructure
  • 100% placement support*

* Conditions apply

Topics Covered

  • Accounting for Managers
  • Managerial Economics
  • Applied Macro Economics
  • Advanced Digital Marketing
  • Digital Strategies and Planning
  • Supply Chain Management
  • Strategic Management
  • Brand Planning and Consumer Insights
  • Services Marketing
  • Search Engine Optimization
  • Digital Display Advertising
  • Search Engine Marketing
  • Online Reputation Management
  • Social Media Marketing
  • Customer Relationship Management

* Topics covered may vary based on courses

Job Roles


Job Roles

  • Online / Display Advertising Manager
  • Social Media Manager
  • Content Manager
  • Digital Marketing Manager
  • SEO Manager
  • PPC Manager
  • Affiliates / Partnerships Manager
  • Assistance General Manager – E-Commerce
  • Business Development Manager – E-Commerce
  • Business Analyst – E-Commerce
  • Vendor Manager – E-Commerce


Universities Offering PG Programs

Ajeenkya DY Patil University,A P Goyal Shimla University,Teerthanker Mahaveer University


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