MBA Digital Marketing and E-Commerce

Globalisation and advancement in digital technology have greatly transformed the business landscape. The changes have given rise to new streams across all sectors. Digital marketing and E-Commerce are two domains that have emerged out of the recent technological developments. Organisations are increasingly adopting these new technologies and there is an increasing demand for professionals who have the knowledge and skills in these areas. The MBA program with Digital Marketing and E-Commerce as specialization offered by ADYPU are specially designed to meet the needs of the global business space. The program provides the theoretical and practical knowledge in core areas of IT along with core managerial principles.

  • Curriculum designed as per current industry requirements
  • Program tailored to produce skilled and ready-to-deploy talent
  • Best-in-class faculty
  • Tech-enabled program delivery using tablets, PCs and learning management system
  • Emphasis on application-oriented learning
  • Reputed university with excellent campus and infrastructure
  • 100% placement support*

Program Details

The program serves the following objectives.

  • Provides skills, tools, an understanding of technology, business concepts and issues that surround the emergence of electronic business
  • Helps acquire basic e-business management skills. The student also develops an understanding of the current practices and opportunities in e-shopping, e-distribution, and e-collaboration
  • Students get the opportunity to explore several strategic managerial issues and technological inputs surrounding e-business
  • Provision of additional knowledge on the related areas of concern such as security, authentication, privacy, safeguarding of intellectual property rights, acceptable regulations and legal liabilities

Curriculum*

*Subject to change

  • Accounting for Business
  • Managerial Economics
  • Legal Aspects of Business
  • Organisational Behaviour
  • Business Statistics
  • Marketing Management for Business
  • MS Excel & Advanced Excel
  • Management Fundamentals
  • French – I
  • Business Communication
  • Business Research Methods
  • Financial Management for Business
  • Human Resource Management for Business
  • Management Information System
  • Operations and Supply Chain Management
  • Banking System
  • Total Quality Management
  • International Business Environment and Management
  • French – II
  • Startup and New Venture Management
  • Strategic Management
  • Summer Internship Project
  • Introduction to Digital Marketing
  • Introduction to E-Commerce
  • Introduction to web content writing
  • Mobile and Email Marketing
  • Search Engine Optimization
  • Occupational Safety, Health and Environment
  • Project Study
  • E-Commerce Environment
  • Social Media Marketing

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Duration: 2 Years | Full-time