MBA Marketing Management

The new-age Master of Business Administration program with Marketing as specialization offered by ADYPU is designed to meet the current and future needs of the industry. With globalization and technological advancement, there has been a huge transformation in the business landscape. There is a growing need for professionals who have the knowledge and skills which are relevant to the current industry. The MBA program has a curriculum which helps students fulfill the requirements of the industry.

  • Curriculum designed as per current industry requirements
  • Program tailored to produce skilled and ready-to-deploy talent
  • Best-in-class faculty
  • Tech-enabled program delivery using tablets, PCs and learning management system
  • Emphasis on application-oriented learning
  • Reputed university with excellent campus and infrastructure
  • 100% placement support*

Program Details

The program helps students to:

  • Develop strong fundamental knowledge in marketing including principles, best practices, and trends
  • The program imparts education that can enable students to strategize marketing moves
  • Master the marketing skills and competencies which will help students in leading the organization in achieving competitive advantage
  • Develop in-depth knowledge of CRM, SCM, Entrepreneurship and Creativity and Advertising which are crucial for increasing efficiency of marketing

Curriculum*

*Subject to change

  • Accounting for Business
  • Managerial Economics
  • Legal Aspects of Business
  • Organisational Behavior
  • Business Statistics
  • Marketing Management for Business
  • MS Excel & Advanced Excel
  • Management Fundamentals
  • French – I
  • Business Communication
  • Business Research Methods
  • Financial Management for Business
  • Human Resource Management for Business
  • Management Information System
  • Operations and Supply Chain Management
  • Banking system
  • Total Quality Management
  • International Business Environment and Management
  • French – II
  • Startup and New Venture Management
  • Strategic Management
  • Summer Internship Project
  • Marketing Strategy
  • Contemporary Marketing Research
  • Consumer Behavior
  • Product and Brand Management in Marketing
  • Retail Management
  • Occupational Safety, Health and Environment
  • Project Study
  • Service Marketing
  • E-Marketing

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Duration: 2 Years | Full-time