MBA – (Specialisation in Business Analytics)


There has been a sudden rise in the demand for business analytics, the prime reason being the surge in data-driven and techno-focused approaches that the majority of organizations have willingly embraced. Businesses all over the world are incorporating business analytics tools to understand their customers and improve their businesses. The increased adoption of Artificial Intelligence and predictive analytics has further pushed the Business Analytics industry towards a new height.

This MBA Business Analytics program is an endeavor of the Gulzar Group of Institutes to prepare the aspiring students for careers in this growing sector. It is a full time, postgraduate program to equip the students with knowledge and training required to excel in the field of Business Analytics.

  • Curriculum designed as per current industry requirements
  • Program tailored to produce skilled and ready-to-deploy talent
  • Reputed university with excellent campus and infrastructure
  • Best-in-class faculty
  • Tech-enabled program delivery
  • 100% placement support* (*Terms and conditions apply)

Program Details

After successful completion of the program students will be able to:

  • Understand basic management concepts related to marketing, finance and entrepreneurship.
  • Attain special skill sets for applying analytics in the management areas.
  • Make informed and ethical business decisions for an organization based on thorough knowledge of analytics concepts.


*Subject to change

  • Accounting for Business
  • Managerial Economics
  • Legal Aspects of Business
  • Organizational Behaviour
  • Decision Sciences
  • Marketing Management for Business
  • Financial Modeling with Excel
  • Management Fundamentals
  • Business Communication
  • Financial Management for Business
  • Human Resource Management for Business
  • Management Information System
  • Operations and Supply Chain Management
  • Applied Statistics and Probability
  • Big Data Analytics DSC
  • Time series and Forecasting Techniques
  • Machine Learning and Applications DSC
  • Summer Internship
  • Artificial Intelligence and Deep Learning
  • Multivariate Data Analysis
  • Optimization Techniques
  • Data Analytics with Python
  • Financial Analytics using R
  • Analytics Elective –I – Finance
    • Derivatives & Trading Strategy
    • Technical Analysis
    • Credit Risk
    • Fraud Detection
    • Portfolio Stress Testing
  • General Elective-I
    • Public Relations and Corporate Image
    • Entrepreneurship Skill Development
    • Business Ethics & Corporate Governa
  • Analytics Elective-II – Human Resource
    • Recruitment Planning
    • Compensation Management
    • Training
    • Attrition & Retention Strategies
    • Performance Management
  • Analytics Elective-III – Marketing
    • Pricing
    • Churn & Designing Loyalty Programme
    • Segmentation
    • Social Media Analysis
    • Campaign Management
  • Analytics Elective -IV – Supply Chain Management
    • Forecasting Future Demand
    • Materials
    • Logistics
    • Supplier Analytics
  • Analytics Elective-V – HealthCare Analytics
    • Electronic Health Records (EHR)
    • Patient Care Management
    • Cost Reduction
  • General Elective-II
    • Startup and New Venture Management
    • Strategic Management
    • Integrated Marketing Communications
  • Capstone Project

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Duration: 2 Years | Full-time