Brand Management

Managing a brand is alike to building a reputation. It develops gradually, gaining trust and loyalty from its followers until it becomes established. Brand recognition and constancy in the marketing message builds conviction which in turn leads to augmented sales. However, customers are impulsive and are easily diverted by bigger, daring marketing messages and decorative […]

  Brand awareness is considered one of the most important elements for instituting a positive and helpful online reputation. Nevertheless, the procedure of maintaining one’s reputation can be challenging because it requires putting in a good amount of effort and time. Quite similar to the context of personal reputation of human beings in the real […]