Marketing

Be it any business, boosting sales and earning huge profits are the major motives. Today, we will be focusing on the meaning of the term creative marketing and how it can be used to increase sales. These creative marketing strategies can be applied to any business, be it small, medium or large-scale. Marketing, as we […]

Marketing management is an important job profile in any organization or business venture. The discipline of marketing management emphasizes the application of management theory into the day to day workings of an organization. It is the management of the different types of resources and activities within an organization which are strategically guided to meeting the […]

According to the guru of Marketing Management, Philip Kotler, this discipline can be defined as “the analysis, planning, implementation and control of programs designed to bring about desired exchanges with target markets for the purpose of achieving organizational objectives”. From this, it is understood that the study of Marketing Management is absolutely essential to the […]

With the booming value of the sector of marketing, the number of people opting marketing as a specialization in their MBA programs is rising drastically. Every second person aspires to become an MBA professional excelling his career in the marketing zone. Many students qualify as well but very few of them touch the sky of […]