Brand Management & Communication

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About Brand Management & Communication

Brand management and communication is a key area of a company’s marketing plan. Branding helps people recognise products/services, develop a desire to purchase, build customer loyalty and through the process, position the company in a stronger place in the market. Communication, an integral part of brand management is crucial for the success of the organisation. With globalisation and advent of new technology, brand management and communication has received paramount importance in recent times. The industry requires marketing management aspirants to have specialised knowledge in the area.

Unlike the past, there are several channels through which companies can connect to its customers. With new technology comes new challenges and brand managers have become more important than ever before. There is great scope in brand management and communication specialisation for students who aspires to build a career in marketing management.

Market potential

According to an IBEF report, India’s advertising and marketing sector is projected to be the second fastest growing sector in Asia by 2018. The report also says that, the spending on advertising and marketing area is expected to reach about 0.45% of the country’s GDP by 2018.

Why Our Programs?

Brand Management and Communication is offered as a specialisation for undergraduate programs. Brand Management and Communication courses are designed to build thorough knowledge of accounting, digital branding, marketing management, brand management and creative communication. The UG Brand Management and Communication degrees are 3 year programs and are offered through various reputed institutions.

  • Curriculum designed as per current industry requirements
  • Program tailored to produce skilled and ready-to-deploy talent
  • Best-in-class faculty
  • Tech-enabled program delivery using tablets, PCs and learning management system
  • Emphasis on application-oriented learning
  • Reputed university with excellent campus and infrastructure

* Conditions apply

Topics Covered

  • Principles & Practices of Management
  • Principles of Accounting
  • Introduction to Business and Brands
  • Quantitative Techniques
  • Digital Branding
  • Presentation & Selling Skills
  • Foundation English & Soft Skills
  • Marketing Management
  • Strategic Brand Management
  • Experiential Marketing
  • The Art of Graphics
  • Business Research
  • Business Information System
  • Salesmanship & Ideas
  • Media Planning
  • Ideation – Principles and Techniques
  • Creative Communication
  • Project Management and Budgeting
  • Techniques of Thinking Visually

* Topics covered may vary based on courses

Job Roles


Job Roles

  • Sales Executive
  • Distribution Executive
  • Marcom Executive
  • Account Executive
  • Account Planner
  • Media Buyer
  • Copywriter
  • Brand Executive
  • Program Executive


Universities Offering UG Programs

AP Goyal Shimla University, Shimla
Maharishi Markandeshwar University, Sadhopur
Teerthanker Mahaveer University, Moradabad
Ansal University,A P Goyal Shimla University,Maharishi Markandeshwar University,Teerthanker Mahaveer University


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