About Brand Management & Communication
Brand management and communication is a key area of a company’s marketing plan. Branding helps people recognise products/services, develop a desire to purchase, build customer loyalty and through the process, position the company in a stronger place in the market. Communication, an integral part of brand management is crucial for the success of the organisation. With globalisation and advent of new technology, brand management and communication has received paramount importance in recent times. The industry requires marketing management aspirants to have specialised knowledge in the area.
Unlike the past, there are several channels through which companies can connect to its customers. With new technology comes new challenges and brand managers have become more important than ever before. There is great scope in brand management and communication specialisation for students who aspires to build a career in marketing management.
Why Our Programs?
- Principles & Practices of Management
- Principles of Accounting
- Introduction to Business and Brands
- Quantitative Techniques
- Digital Branding
- Presentation & Selling Skills
- Foundation English & Soft Skills
- Marketing Management
- Strategic Brand Management
- Experiential Marketing
- The Art of Graphics
- Business Research
- Business Information System
- Salesmanship & Ideas
- Media Planning
- Ideation – Principles and Techniques
- Creative Communication
- Project Management and Budgeting
- Techniques of Thinking Visually