About Marketing

Marketing is one of the key components of business management. Marketing creates customers by addressing their requirements through products and ensures that they are satisfied with the product and through the delivery process. In today’s competitive business environment, marketing management is growing out to be a strategic unit which can greatly influence the company’s success. With advent of new communication channels, business models are varying to a great extent and so are the customers’ requirements too. Marketing managers, today, are required to possess knowledge of new technology and varying concepts of marketing in globalised business environment. There is need for new-age programs to address the varying role of marketing managers.

Market and Career Potential

The world that we live in today runs on an economic system where buying and selling is mandatory. In order to grow in business, all organisations irrespective of the size require successful marketers. Masters degree with specialisation in marketing ensures that the candidate has the knowledge and skills that are necessary to be competitive in the market. With India transforming into an investment hub for global players and home to start-ups in all domains, there is rising demand for qualified professionals who can lead organisations on the marketing front.

Why Our Programs?

Marketing Management is offered as a specialisation in postgraduate programs. Marketing Management courses are designed to build thorough knowledge of concepts of Marketing Management for Business, Marketing Strategy, Contemporary Marketing Research and E-Marketing. The PG Marketing Management degrees are 2 year programs and are offered through various reputed institutions.

  • Curriculum designed as per current industry requirements
  • Program tailored to produce skilled and ready-to-deploy talent
  • Best-in-class faculty
  • Tech-enabled program delivery using tablets, PCs and learning management system
  • Emphasis on application-oriented learning
  • Reputed university with excellent campus and infrastructure
  • 100% placement support*

* Conditions apply

Topics Covered

  • Accounting for Business
  • Managerial Economics
  • Legal Aspects of Business
  • Business Statistics
  • Marketing Management for Business
  • Business Research Methods
  • Operations and Supply Chain Management
  • Banking system
  • Total Quality Management
  • International Business Environment and Management
  • Marketing Strategy
  • Contemporary Marketing Research
  • Consumer Behaviour
  • Product and Brand Management in Marketing
  • Retail Management
  • Service Marketing

* Topics covered may vary based on courses

Job Roles


Job Roles

  • Buyer Business Analyst
  • Executive – Marketing
  • Customer Service Manager
  • CRM Analyst
  • Public Relations Assistant
  • Marketing Associate
  • Marketing Coordinator
  • Marketing Representative


Universities Offering UG Programs

Universities Offering PG Programs

ADYP University
Ajeenkya DY Patil University


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