Integrated Marketing and New Media

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About New-Age Specialisation

Communication is key to success of businesses in a competitive market space. Companies require their marketing communication to be effective across various channels while maintaining consistency in the tone and message. With new technology, there have been major changes in the approach to marketing strategies. Companies require professionals who have specialised knowledge in new media and various forms of marketing and people who are capable of heading successful marketing strategies.

Market potential

  • Indian media and entertainment industry is expected to grow at a CAGR of 13.9% to touch US$ 37.55 billion by 2021 from US$ 22.75 billion in 2017. – FICCI KPMG report
  • India may become a Rs. 1 trillion advertising market by 2022 – a report from IMF

Why Our Programs?

Integrated Marketing and New Media is offered as a specialisation for undergraduate programs. The programs with specialisation in integrated marketing and new media help students develop multifaceted communication skills. Through industry interaction, students can understand how marketing, advertising and public relations communication work in companies. The UG Integrated Marketing and New Media degrees are 3 year programs and are offered through various reputed institutions.

  • Curriculum designed as per current industry requirements
  • Program tailored to produce skilled and ready-to-deploy talent
  • Best-in-class faculty
  • Tech-enabled program delivery using tablets, PCs and learning management system
  • Emphasis on application-oriented learning
  • Reputed university with excellent campus and infrastructure
  • 100% placement support*

* Conditions apply

Topics Covered

  • Introduction to Business Communication
  • Business Statistics
  • Principles of Management
  • Entrepreneurship & Project Management
  • Cinema Studies
  • Advertising Management
  • Ad Creative and Campaign Planning
  • Introduction to PR & Corporate Communication
  • Introduction to Event Management
  • Introduction to Brands and Business
  • Mass Media – Its Forms and Effects
  • Engagement Planning and New Media
  • Understanding Psychology and Market Research
  • Integrated Marketing Communication
  • Media Planning & Buying
  • Introduction to Photography
  • Print Media & Broadcast
  • Television Production & Planning
  • Radio Production & Planning
  • Journalism
  • Multimedia
  • Digital Marketing
  • Customer Relationship Management

* Topics covered may vary based on courses

Job Roles


Job Roles

  • Brand Executive
  • Sales Executive
  • Marcom Executive
  • Market Research Executive
  • Advertising Account Executive
  • Account Planner
  • Media Buyer and planner
  • Copywriter
  • PR account executive
  • Brand Executive
  • Program Executive
  • Sales Executive
  • Content Executive


Universities Offering UG Programs

Sacred Heart College


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