Bachelor of Business Administration

Teacher
sweta kar
Category:
Digital Marketing, International Business

Elective in:

  1. International Business
  2. Digital marketing

Programme Overview:

A Bachelor of Business Administration programme educates students on the fundamentals of business and the application of modern theory in the new-age business environment. It aims to develop the required analytical skills, communicative skills, interpersonal skills and the ability to withstand pressure.The BBA programme offered at CT Group of Institutions, Jalandhar in collaboration with iNurture Education Solutions covers every aspect of the business as per the industrial requirement and trains students with the help of mainstream courses along with skill enhancement courses and ability enhancement courses to enhance their employability.

Programme Objectives:

  • Prepare graduates with conceptual and practical skills aimed at the intellectual pursuit of knowledge in the field of Business.
  • Prepare graduates that make informed and ethical decisions based on a thorough knowledge of management concepts.
  • Prepare graduates who can apply management and business theories for adapting to the dynamic business ecosystem.
  • Prepare graduates with the know-how of operating successfully in a continuously changing business environment.

Curriculum*

*Subject to change

Semester 1

  • Principles and Practices of Management
  • Basic Accounting
  • Managerial Economics – I
  • English
  • English Practical / Laboratory
  • Human Values, Deaddiction and Traffic Rules
  • Human Values, Deaddiction and Traffic
  • Rules – Seminar / Lab
  • Mentoring and Professional Development

Semester 2

  • Business Statistics
  • Business Environment
  • Managerial Economics – II
  • Environmental Studies
  • Mentoring and Professional Development
  • Foreign Language
  • Digital Marketing Basics / Introduction to International Business

Semester 3

  • Organizational Behaviour
  • Marketing Management
  • Cost & Management Accounting
  • Production and Operation Management
  • IT Tools for Business
  • Mentoring and Professional Development
  • Mobile and Email Marketing / International Business Essentials
  • Employability Skill Programme – I

Semester 4

  • Business Research Methods
  • Human Resource Management
  • Financial Management
  • Entrepreneurship Development
  • Business Ethics and Corporate Social Responsibility
  • Mentoring and Professional Development
  • Marketing Analytics and Data Analysis / International Marketing
  • Employability Skill Programme – II

Semester 5

  • Operation Research
  • Mercantile Law
  • Elective – I
  • Elective – II
  • Mentoring and Professional Development
  • Digital Branding / Global Supply
  • chain and Logistics Management
  • Employability Enablement Programme

Semester 6

  • Strategy Management
  • Company Law
  • Elective – III
  • Elective – IV
  • Mentoring and Professional Development
  • Project Management / Exim Procedure and Documentation

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Enrolled: 4 students
Duration: 3 Years | Full-time