BBA Brand Management and Communication

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Description
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BBA Brand Management and Communication from Jagan Nath University is a perfect program for students seeking to understand the various aspects of brand management and communication and pursue a career in this field. The program provides students with an overall view of various practical and applicable aspects of marketing and brand management. The course includes every aspect that attempts to impart knowledge about market research, principles of brand management, analysis of market trends, brand research, brand launch, USP, brand promotion, distribution and packaging, marketing of a brand, integrated marketing communication and digital marketing. The program also helps students acquire the knowledge required for nurturing brands, managing brands effectively and others aspects of brand management.

Curriculum designed as per current industry requirements
Program tailored to produce skilled and ready-to-deploy talent
Best-in-class faculty
Tech-enabled program delivery using tablets, PCs and learning management system
Access to cloud labs for 24—7 support*
Reputed university with excellent campus and infrastructure
100% placement support*

Program Details

To equip students with opportunities, knowledge and skills required to be a part of India’s expanding business scenario.
To develop creative thinking skills, stimulating innovative and creative thoughts.
To offer opportunities for practical exposure to contemporary brand management practices through academia.
To encourage intellectual discussions on the future of business and economy.
To prepare brand marketing and communication professionals with innovative ideas and ethics in order to excel in a competitive business environment.
To contribute to nation-building by preparing young management professionals through business opportunities in the area of marketing and communication.