BBA Business Analytics

Teacher
sweta kar
Category:
Business Analytics

Programme Overview:

Solving business problems using data analysis, statistical models and other quantitative methods has gained prominence nowadays. Hence, the emergence of Business Analytics, which deals with disciplines and technologies particularly aimed at doing that. But its success depends on data quality, skilled analysts who understand the technologies and the business, and a commitment to using data to gain insights for informed business decisions.

Hence, the BBA Business Analytics programme was developed by D.Y. Patil Deemed To Be University School of Management, CBD Belapur, Navi Mumbai (DYPUSM) to provide a career for students in one of the high-growth potential industry segments. This programme offers students the opportunity to develop skills for the digital economy and advance their careers in analytics.

Program Details

Programme Objective:

  • Develop graduates with conceptual and practical skills aimed at the intellectual pursuit of knowledge in the field of Decision Sciences.
  • Train graduates with a thorough understanding of various analytical functions with an emphasis on Data Science Management.
  • Prepare graduates with exposure to the application of analytical knowledge in strategic decision-making for an organization.

Curriculum*

*Subject to change

Semestar I

  • iples of Management
  • Business Accounting
  • Business Law
  • Business Maths and Statistics

Electives: Generic Subjects (opt 1 out of 3)

  • Personality Development
  •  Health Education and Fitness
  • Time and Stress Management

Electives: Subject Related (opt 1 out of 3)

  • Artificial Intelligence for Business and Society
  • French – I
  • Practices in Modern Management

Semester II

  • Excel Foundation
  • Cost Accounting
  • Production and Material Management
  • Marketing Management

Electives: Generic Subjects (opt 1 out of 3)

  • Disaster Management
  • Accounting
  • Production and Material Management
  • Marketing Management

Semester III

  • Digital Marketing
  • SQL and DBMS Basics
  • Research Methodology
  • Introduction to R Programming

Electives: Generic Subjects (opt 1 out of 3)

  • Public Administration
  • Product and Service Design
  • Family Business Management

Electives: Subject Related (opt 1 out of 3)

  • Safety and Environment Management
  • Strategic Management
  •  Business Communication – II

Semester IV

  • Product and Quality Management
  • Business Statistics with R
  • Introduction to Python Programming
  • Managerial Skills and Development

Electives: Generic Subjects (opt 1 out of 3)

  • Public Relationship Management
  • Basics of Tourism Management
  • Basics of Fashion Designing

Electives: Subject Related (opt 1 out of 3)

  • Business Ethics
  • Entrepreneurship Development
  • Industrial Buying Behaviour

Semester V

  • Operation Research
  • Business Information System
  • Multivariant Data Analytics

Electives: Generic Subjects (opt 1 out of 3)

  • E Commerce
  • Tourism Marketing and Promotion
  • Derivatives Market

Electives: Subject Related (opt 1 out of 3)

  • Market Research
  • Data Visualization
  • Technology Management
  • Business Analytic Skills

Semester VI

  • Business Planning and Project Management
  • Data Mining
  • Capstone Project

Electives: Generic Subjects (opt 1 out of 3)

  • Creativity and Innovation Management
  • Computer and Banking
  • Import Export Procedure and Documentation

Electives: Subject Related (opt 1 out of 3)

  • Text Mining
  • Advanced Data Analytics for Business Applications
  • Social Media Analytics
  • Quality Management

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Enrolled: 5 students
Duration: 3 Years | Full-time Program