BBA Digital Marketing and E-commerce

Category:

Digital Marketing

Description
Reviews

Programme Overview:

The e-commerce industry has witnessed unprecedented growth in the past decade. It has led to the increased prominence of Digital Marketing and e-Commerce in today’s digitally connected world. In India, several government initiatives have brought the twin industries to the forefront and thus outranked the traditional marketing methods.

Chaitanya has thus designed the BBA Digital Marketing and Ecommerce programme to help future Digital Marketers leverage digital strategies for online business expansion. The program will equip learners with the conceptual, creative, cognitive, interpersonal and technical skills required to become a professional in digital marketing and e-commerce.

Salient features:

Curriculum designed as per current industry requirements
Programme tailored to produce skilled and ready-to-deploy talent
Reputed institute with an excellent campus and infrastructure
Best-in-class faculty
Tech-enabled programme delivery
100% placement support* (*Terms and conditions apply)

Programme Objectives:

Prepare graduates with conceptual and practical skills for the intellectual pursuit of knowledge in the field of Digital Marketing and e-Commerce.
Prepare professionals with a thorough understanding of various marketing functions with an emphasis on Digital Marketing and e–Commerce Industry.
Prepare graduates with exposure to the application of analytical and marketing knowledge in digital sales and branding.
Prepare professionals as managers with the skills and know-how to operate successfully in a continuously changing business environment.
Prepare graduates who make informed and ethical decisions based on a thorough knowledge of management concepts.