BBA Digital Marketing and eCommerce

Teacher
Saravana Kumar
Category:
Digital Marketing

The last decade has witnessed unprecedented growth in the Digital industry. Digital Marketing and e-Commerce, in particular, have gained prominence and popularity due to today’s digitally connected world. In India, several government initiatives have brought the twin industries to the forefront and thus outranked the traditional marketing methods. iNurture Education Solutions has started the BBA Digital Marketing and Electronic Commerce program in collaboration with Himalayan University Itanagar to help future Digital Marketers leverage digital strategies for the online expansion of businesses. The program will equip learners with the conceptual, creative, cognitive, interpersonal and technical skills required to become a professional in digital marketing and e-commerce.

  • Curriculum designed as per current industry requirements
  • Program tailored to produce skilled and ready-to-deploy talent
  • Best-in-class faculty
  • Tech-enabled program delivery using tablets, PCs and learning management system
  • Emphasis on application-oriented learning
  • Reputed university with excellent campus and infrastructure
  • 100% placement support*

Program Details

Program Objectives:

  • Prepare graduates who can demonstrate knowledge and skills in digital marketing and allied areas.
  • Prepare graduates who can develop strategic thinking to handle and govern the technological aspects of a business.
  • Prepare graduates who can strategically manage and provide the right inputs for an e-business platform.
  • Prepare graduates who can discuss technical developments and integration of business functions in digital business.
  • Prepare graduates who can plan a sustainable career path in different business domains that contribute to the economy.

Curriculum*

*Subject to change

Semester 1

  • Principles of Management
  • Managerial Economics
  • Business Statistics
  • Accounting for Managers
  • English – I
  • Complex Problem Solving / Digital Literacy

Semester 2

  • Financial Management
  • Marketing Management
  • Management Information Systems
  • Human Resource Management
  • Digital Marketing and Essentials
  • Communicative English
  • Critical Thinking / Multi-Cultural Competence

Semester 3

  • Business Law
  • Strategic Management
  • Search Engine Optimisation
  • CMP I
  • Minor Project Work
  • Business Analytics – I
  • Employability Skills Programme – I
  • Open Elective I

Semester 4

  • Business Research Methods
  • Mobile and Email Marketing
  • CMP II
  • Project Work
  • Business Analytics – II
  • Employability Skills Programme – II
  • Open Elective II

Semester 5

  • Artificial Intelligence in Business
  • E-Retailing
  • CMP III
  • Summer Internship Project
  • Creativity / Value Inculcation
  • Teamwork and Leadership
  • Employability Enablement Programme – III
  • Open Elective III
  • Foreign Language

Semester 6

  • Digital Risk, Compliance and Cyber Security
  • Communication Skills / Accountability and Responsibility
  • Community Engagement and Service / Analytical Reasoning
  • Simulated Apprenticeship Program / Winter Internship
  • Open Elective IV

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Enrolled: 3 students
Duration: 3 Years | Full-time Program