- Curriculum designed as per current industry requirements
- Program tailored to produce skilled and ready-to-deploy talent
- Best-in-class faculty
- Tech-enabled program delivery using tablets, PCs and learning management system
- Emphasis on application-oriented learning
- Reputed university with excellent campus and infrastructure
- 100% placement support*
BBA Digital Marketing and eCommerce

Program Details
Program Objectives:
- Prepare graduates who can demonstrate knowledge and skills in digital marketing and allied areas.
- Prepare graduates who can develop strategic thinking to handle and govern the technological aspects of a business.
- Prepare graduates who can strategically manage and provide the right inputs for an e-business platform.
- Prepare graduates who can discuss technical developments and integration of business functions in digital business.
- Prepare graduates who can plan a sustainable career path in different business domains that contribute to the economy.
Curriculum*
- Principles of Management
- Managerial Economics
- Business Statistics
- Accounting for Managers
- English – I
- Complex Problem Solving / Digital Literacy
- Financial Management
- Marketing Management
- Management Information Systems
- Human Resource Management
- Digital Marketing and Essentials
- Communicative English
- Critical Thinking / Multi-Cultural Competence
- Business Law
- Strategic Management
- Search Engine Optimisation
- CMP I
- Minor Project Work
- Business Analytics – I
- Employability Skills Programme – I
- Open Elective I
- Business Research Methods
- Mobile and Email Marketing
- CMP II
- Project Work
- Business Analytics – II
- Employability Skills Programme – II
- Open Elective II
- Artificial Intelligence in Business
- E-Retailing
- CMP III
- Summer Internship Project
- Creativity / Value Inculcation
- Teamwork and Leadership
- Employability Enablement Programme – III
- Open Elective III
- Foreign Language
- Digital Risk, Compliance and Cyber Security
- Communication Skills / Accountability and Responsibility
- Community Engagement and Service / Analytical Reasoning
- Simulated Apprenticeship Program / Winter Internship
- Open Elective IV
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