BBA – Digital Marketing and eCommerce

Category:

Digital Marketing

Description
Reviews

Programme Overview:

The last decade has witnessed unprecedented growth in the Digital industry. Digital Marketing and e-Commerce, in particular, have gained prominence and popularity due to today’s digitally connected world. In India, several government initiatives have brought the twin industries to the forefront and thus outranked the traditional marketing methods. iNurture Education Solutions has started the BBA Digital Marketing and eCommerce programme in collaboration with Lingaya’s Vidyapeeth to help future Digital Marketers leverage digital strategies for the online expansion of businesses. The programme will equip learners with the conceptual, creative, cognitive, interpersonal and technical skills required to become a professional in digital marketing and e-commerce.

Salient features:

Curriculum designed as per current industry requirements
Programme tailored to produce skilled and ready-to-deploy talent
Best-in-class faculty
Tech-enabled programme delivery using tablets, PCs and learning management system
Emphasis on application-oriented learning
Reputed university with excellent campus and infrastructure
100% placement support*

Programme Objectives:

Prepare graduates who can demonstrate knowledge and skills in digital marketing and allied areas.
Prepare graduates who can develop strategic thinking to handle and govern the technological aspects of a business.
Prepare graduates who can strategically manage and provide the right inputs for an e-business platform.
Prepare graduates who can discuss technical developments and integration of business functions in digital business.
Prepare graduates who can plan a sustainable career path in different business domains that contribute to the economy.