BBA Digital Marketing and Electronic Commerce

Teacher
ADTU
Category:
Digital Marketing

The e-commerce industry has witnessed unprecedented growth in the past decade. It has led to the increased prominence of Digital Marketing and e-Commerce in today’s digitally connected world. In India, several government initiatives have brought the twin industries to the forefront and thus outranked the traditional marketing methods.

Assam down town University has thus designed the BBA Digital Marketing and Electronic Commerce programme to help future Digital Marketers leverage digital strategies for online business expansion. The program will equip learners with the conceptual, creative, cognitive, interpersonal and technical skills required to become a professional in digital marketing and e-commerce.

  • Curriculum designed as per current industry requirements
  • Program tailored to produce skilled and ready-to-deploy talent
  • Best-in-class faculty
  • Tech-enabled program delivery using tablets, PCs and learning management system
  • Emphasis on application-oriented learning
  • Reputed university with excellent campus and infrastructure
  • 100% placement support*

Program Details

  • Prepare graduates with conceptual and practical skills for the intellectual pursuit of knowledge in the field of Digital Marketing and e-Commerce.
  • Prepare professionals with a thorough understanding of various marketing functions with an emphasis on Digital Marketing and e–Commerce Industry.
  • Prepare graduates with exposure to the application of analytical and marketing knowledge in digital sales and branding.
  • Prepare professionals as managers with the skills and know-how to operate successfully in a continuously changing business environment.
  • Prepare graduates who make informed and ethical decisions based on a thorough knowledge of management concepts.

Curriculum*

*Subject to change

Semester 1

  • Principles of Management
  • Managerial Economics
  • Business Statistics
  • Accounting for Managers
  • English – I
  • Complex Problem Solving / Digital Literacy

Semester 2

  • Financial Management
  • Marketing Management
  • Human Resource Management
  • Corporate and other Laws
  • Search Engine Optimization
  • Communicative English
  • Critical Thinking / Multi-Cultural Competence

Semester 3

  • Business Ethics and Values
  • Environmental Studies
  • E-Commerce
  • Web Analytics
  • Minor Project Work
  • MS Excel for Business
  • Employability Skills Programme – I
  • Open Elective – I

Semester 4

  • Mobile and Email Marketing
  • Business Research Methods
  • Strategic Management
  • Digital Risk, Compliance and Cyber Security
  • Project Work / Internship
  • Digital Branding
  • Employability Skills Programme – II
  • Open Elective – II

Semester 5

  • Artificial Intelligence in Business
  • Marketing Analytics and Data Analysis
  • Integrated Market Communication
  • Project Work / Internship
  • Creativity / Value Inculcation
  • Design Thinking
  • Employability Enablement Programme – III
  • Open Elective – III
  • Foreign Language

Semester 6

  • Project Management
  • Community Engagement and Service / Analytical Reasoning
  • Project Work / Internship

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Enrolled: 3 students
Duration: 3 Years | Full-time