BBA Entrepreneurship and Digital Business

Teacher
ADTU
Category:
Digital Marketing, Entrepreneurship

Entrepreneurship and Digital Business encompasses online businesses that individuals create and run. Online entrepreneurial ventures can be sources of passive income or active sites for selling goods and services. This can offer an entrepreneur new ways of finding customers, reducing costs and collaborating with others. Digital entrepreneurs combine business, market knowledge and network technology to reinvent traditional business practices through digitization.

Hence, Assam Down Town University designed the BBA Entrepreneurship and Digital Business programme to help students understand the transformation of a firm into a global organisation. Students will learn to apply management theories and techniques that will help them understand the operational concepts of the multinational business environment.

  • Curriculum designed as per current industry requirements
  • Program tailored to produce skilled and ready-to-deploy talent
  • Best-in-class faculty
  • Tech-enabled program delivery using tablets, PCs and learning management system
  • Emphasis on application-oriented learning
  • Reputed university with excellent campus and infrastructure
  • 100% placement support*

Program Details

  • Equip students with opportunities, knowledge and skills required to be a part of India’s expanding business scenario.
  • Provide an entrepreneurial perspective to students and help them function across new global ventures.
  • Offer opportunities for practical exposure in contemporary business opportunities through sessions by leading entrepreneurs.
  • Encourage intellectual discussions for future business innovations and sustainability.
  • Prepare future entrepreneurs with innovative ideas and social responsibilities to contribute and drive economy of a country.

Curriculum*

*Subject to change

Semester 1

  • Principles of Management
  • Managerial Economics
  • Business Statistics
  • Financial Accounting
  • English – I
  • Complex Problem Solving / Digital Literacy

Semester 2

  • Financial Management
  • Marketing Management
  • Human Resource Management
  • Corporate and other laws
  • Introduction to Entrepreneurship
  • Communicative English
  • Critical Thinking / Multi-Cultural Competence

Semester 3

  • Business Ethics and Values
  • Environmental Studies
  • Business Models
  • Operations Management
  • MS Excel for Business
  • Employability Skills Programme – I
  • Open Elective – I

Semester 4

  • Innovative Product Development
  • Market Research
  • Strategic Management
  • Digital Marketing
  • Project Work / Simulated Internship
  • Business Communication
  • Employability Skills Programme – II
  • Open Elective – II

Semester 5

  • Customer Relationship Management
  • Financing Start Ups
  • Digital Risk, Compliance and Cyber Security
  • Project Work / Simulated Internship
  • Creativity / Value Inculcation
  • Data Analytics for Business
  • Employability Enablement Programme
  • Open Elective – III
  • Foreign Language

Semester 6

  • Business Planning and Project Management
  • Communication Skills / Accountability and Responsibility
  • Internship
  • Open Elective – IV

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Enrolled: 2 students
Duration: 3 Years | Full-time