BBA Entrepreneurship & Innovation

Programme Overview:

If you want to make your entrepreneurial dreams a reality by mastering the skills and knowledge needed to become a successful entrepreneur, then you have landed at the right place. BBA Entrepreneurship and Innovation programme from Geeta University enables students to get an overview of the business environment and develop the qualities and skills required to start a venture. Students will have the opportunity to innovate new business ideas and sharpen their problem-solving and decision-making skills before the completion of the course. This course includes a broad series of lessons and activities that offer a variety of modalities for ultimate student engagement and content retention. Each unit contains a series of lessons that include an introduction of content, a virtual demonstration of that content, and repeated opportunities to practice that content, along with a quiz per lesson, exam per unit, and final exam at the end of the course.

Salient features:

  • Curriculum designed as per current industry requirements
  • Programme tailored to produce skilled and ready-to-deploy talent
  • Reputed institute with an excellent campus and infrastructure
  • Best-in-class faculty
  • Tech-enabled programme delivery
  • 100% placement support* (*Terms and conditions apply)

Program Details

  • Initiate new ventures or contribute significantly to existing firms through innovation and change.
  • Critically understand how HR practices contribute to the sustainability of the enterprise in the long run.
  • Develop creative thinking skills, stimulating innovative and creative thoughts and action.
  • Prepare business plans and understand the risk associated with initiating a new business.
  • Provide an opportunity for learning by enabling the students to take on challenges involved in starting a new business.

Curriculum*

*Subject to change

  • Principles of Management
  • Managerial Economics
  • Business Statistics
  • Accounting for Managers
  • English – I
  • Complex Problem Solving / Digital Literacy
  • Financial Management
  • Marketing Management
  • Human Resource Management
  • Corporate and other laws
  • Business Environment
  • Communicative English
  • Critical Thinking/ Multi-Cultural Competence
  • Principles of Banking
  • Environmental Studies
  • Business Models
  • Operations Management
  • Minor Project Work
  • MS Excel for Business
  • Employability Skills Programme – I
  • Open Elective – I
  • Innovative Product Development
  • Market Research
  • Strategic Management
  • Services Marketing
  • Project Work/Internship
  • Business Communication
  • Employability Skills Programme – II
  • Open Elective – II
  • Customer Relationship Management
  • Financing Start-Ups
  • International Business Management
  • Project Work/Internship
  • Creativity/ Value Inculcation
  • Data Analytics for Business
  • Employability Enablement Programme
  • Open Elective – III
  • Foreign Language
  • Business Planning and Project Management
  • Community Engagement and Service / Analytical Reasoning
  • Project Work/Internship

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Enrolled: 5 students
Duration: 3 Years | Full-time Program