BBA (Hons) Digital Marketing

Teacher
sweta kar
Category:
Digital Marketing

Digital marketing involves the promotion of products or services with the aid of digital devices and technology. In recent years, digital marketing has exploded onto the marketing scene, and traditional marketers and oldschool companies have struggled to keep up with the ever-changing world of internet marketing while customers, leads, and clients have become more adept in this new landscape.

Hence, SAGE University Indore designed the BBA Digital Marketing programme to help students understand the strategies and tactics for the digital promotion of a firm. Students will learn to apply management theories and techniques important in an increasingly digital business environment.

  • Curriculum designed as per current industry requirements
  • Program tailored to produce skilled and ready-to-deploy talent
  • Best-in-class faculty
  • Tech-enabled program delivery using tablets, PCs and learning management system
  • Emphasis on application-oriented learning
  • Reputed university with excellent campus and infrastructure
  • 100% placement support*

Program Details

  • To understand the role and practice of marketing in an organization, and ways to integrate with other functions to build synergy and profitability.
  • To demonstrate competency in current digital era and beyond.
  • To effectively implement digital marketing strategies in the dynamic and global business environment and analyze the outcomes in a more structured manner.
  • To build creative skills and talents to connect with all stake holders through effective use of technology and innovation.
  • To study and analyze marketing problems and issues in market place and plan solutions through efficiency driven and quality-oriented distribution and communication channels.
  • To design online channels for movement of goods and services.

Curriculum*

*Subject to change

Semester 1

  • Management Concepts
  • Organizational Behaviour
  • Business Ethics & Values
  • Fundamentals of Management Accounting
  • Introduction to Digital marketing
  • Environmental Studies
  • Business Communication
  • Project Centric Learning 1

Semester 2

  • Marketing Management
  • Human Resource Management
  • Financial Management
  • Business Research Methods
  • Digital channels and experiences
  • Team Work and Leadership
  • Introduction to E-Commerce
  • Project Centric Learning 2

Semester 3

  • Strategic Management
  • Operations Management
  • Business Law
  • Management Information System
  • Open Elective 1 – Introduction to International
  • Business / Production and Material Management Business Application – MS Excel
  • Introduction to Python
  • Project Centric Learning 3

Semester 4

  • Integrated Marketing Communication
  • Managerial Economics
  • Open Elective 2 – Time and Stress Management / Tourism Planning & Destination Management
  • Entrepreneurship
  • Quantitative Techniques
  • Web technologies
  • Project Centric Learning 4

Semester 5

  • Enterprise Resource Planning
  • DSE 1 – Digital Marketing and Essentials / Global Marketing
  • DSE 2 – Social Media Marketing / Retail Management
  • DSE 3 – Customer Relationship Management / Consumer Psychology
  • Professional Effectiveness
  • Introduction to web content writing
  • Summer Internship

Semester 6

  • Strategic Brand Management
  • DSE 4 – Mobile and Email Marketing / Data analysis and visualization
  • DSE 5 – Search Engine Optimization / Cyber security and risk management
  • DSE 6 – IT Infra and Service Management / Electronic payment system
  • Services Marketing
  • Business Negotiation
  • Capstone Project

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Enrolled: 3 students
Duration: 3 Years | Full-time Program