BBA International Business

Teacher
ADTU
Category:
International Business

The rapid Globalisation with continuous technological improvements, especially in the last thirty years, has caused a tremendous flow of goods, services, labour and capital from neighbouring and far-off countries alike. Global trade has gained importance, foreign direct investment has grown, and competitive pressure on many industries and firms has intensified. Challenges for internationally operating companies are much amplified, with their control and management becoming vital.

Hence, Assam down town University designed the BBA International Business programme to help students understand the transformation of a firm into a global organisation. Students will learn to apply management theories and techniques that will help them understand the operational concepts of the multinational business environment.

  • Curriculum designed as per current industry requirements
  • Program tailored to produce skilled and ready-to-deploy talent
  • Best-in-class faculty
  • Tech-enabled program delivery using tablets, PCs and learning management system
  • Emphasis on application-oriented learning
  • Reputed university with excellent campus and infrastructure
  • 100% placement support*

Program Details

  • Prepare graduates who can identify business opportunities and trends in global markets for sustainable competitive advantage.
  • Prepare professionals who can understand the role and practice of marketing in an organization and ways to integrate with other functions to build synergy and profitability.
  • Prepare graduates competent for the current digital era and beyond; who can effectively implement digital marketing strategies in the dynamic and global business environment and analyze the outcomes in a more structured manner.
  • Prepare professionals who will study and analyze marketing problems and issues in the marketplace and plan solutions through efficiency-driven and quality-oriented distribution and communication channels.
  • Prepare graduates who understand business ethics and the importance of developing and adhering to a set of strong, generally-accepted ethical principles.

Curriculum*

*Subject to change

Semester 1

  • Principles of Management
  • Managerial Economics
  • Business Statistics
  • Accounting for Managers
  • English – I
  • Complex Problem Solving / Digital Literacy

Semester 2

  • Financial Management
  • Marketing Management
  • Human Resource Management
  • Corporate and other laws
  • Fundamentals of Foreign Trade
  • Communicative English
  • Critical Thinking / Multi-Cultural Competence

Semester 3

  • Business Ethics and Values
  • International Business Environment
  • Retail Store Operations
  • Business Models
  • Minor Project Work
  • IT Tools & Techniques for Global Managers
  • Employability Skills Programme – I
  • Open Elective – I

Semester 4

  • International Marketing
  • Business Research Methods
  • Strategic Management
  • Exim Procedures and Documentation
  • Project Work/Internship
  • Corporate Communication and Negotiation Skills
  • Employability Skills Programme – II
  • Open Elective – II

Semester 5

  • International Law
  • Global Logistics and Supply Chain Management
  • Venture Capital and Entrepreneurial Funding
  • Project Work/Internship
  • Creativity / Value Inculcation
  • Cross Culture Management
    Employability Enablement Programme – III
    Open Elective – III
    Foreign Language

Semester 6

  • Visual Merchandising and Space Planning
  • Community Engagement and Service / Analytical Reasoning
  • Project Work / Internship

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Enrolled: 2 students
Duration: 3 Years | Full-time