BBA International Business

Programme Overview:

Rapid Globalisation with continuous technological improvements, especially in the last thirty years, has caused a tremendous flow of goods, services, labour and capital from neighbouring and far-off countries alike. Global trade has gained importance, foreign direct investment has grown, and competitive pressure on many industries and firms has intensified. Challenges for internationally operating companies are much amplified, with their control and management becoming vital.
Hence, D.Y. Patil Deemed To Be University School of Management, CBD Belapur, Navi Mumbai (DYPUSM) designed the BBA International Business programme to help students understand the transformation of a firm into a global organisation. Students will learn to apply management theories and techniques that will help them understand the operational concepts of the multinational business environment.

Program Details

Programme Objective:

  • Prepare graduates who can identify business opportunities and trends in global markets for sustainable competitive advantage.
  • Prepare professionals who can understand the role and practice of marketing in an organization and ways to integrate with other functions to build synergy and profitability.
  • Prepare graduates competent for the current digital era and beyond; who can effectively implement digital marketing strategies in the dynamic and global business environment and analyse the outcomes in a more structured manner.
  • Prepare professionals who will study and analyse marketing problems and issues in the marketplace and plan solutions through efficiency-driven and quality-oriented distribution and communication channels.
  • Prepare graduates who understand business ethics and the importance of developing and adhering to a set of strong, generally accepted ethical principles.

Curriculum*

*Subject to change

  • Principles of Management
  • Business Accounting
  • Business Law
  • Business Statistics

Electives: Generic Subjects (opt 1 out of 3)

  •  Personality Development
  •  Health Education and Fitness
  •  Time and Stress Management

Electives: Subject Related (opt 1 out of 3)

  • Artificial Intelligence for Business and Society
  • French – I
  • Practices in Modern Management
  • Business Environment
  • Cost Accounting
  • Production and Material Management
  • Marketing Management

Electives: Generic Subjects (opt 1 out of 3)

  • Disaster Management
  • Industrial Psychology
  • Event Management

Electives: Subject Related (opt 1 out of 3)

  •  IT for Business
  •  French – II
  •  Business Communication – I
  • Research Methodology
  • Business Mathematics
  • Management Accounting
  • Managerial Economics

Electives: Generic Subjects (opt 1 out of 3)

  • Public Administration
  • Product and Service Design
  • Family Business Management

Electives: Subject Related (opt 1 out of 3)

  • Safety and Environment Management
  •  Strategic Management
  • Business Communication – II
  • Product and Quality Management
  • Human Resource Management
  • Industrial Law
  • Managerial Skills and Development

Electives: Generic Subjects (opt 1 out of 3)

  • Public Relationship Management
  • Basics of Tourism Management
  • Basics of Fashion Designing

Electives: Subject Related (opt 1 out of 3)

  • Business Ethics
  • Entrepreneurship Development
  • Industrial Buying Behaviour
  • Operation Research
  • Business Information System
  • Customer Relationship Management

Electives: Generic Subjects (opt 1 out of 3)

  •  E Commerce
  •  Tourism Marketing and Promotion
  • Derivatives Market

Electives: Subject Related (opt 1 out of 3)

  • Introduction to International Business
  • International Trade Operations
  • Mergers and Acquisitions
  • International Financial Markets and Investment Banking
  • Business Planning and Project Management
  • Logistics and Supply Chain Management
  • Project Study

Electives: Generic Subjects (opt 1 out of 3)

  • Creativity and Innovation Management
  •  Computer and Banking
  • Import Export Procedure and Documentation

Electives: Subject Related (opt 1 out of 3)

  • International Relations
  • International Marketing
  • International Law
  • Formulating and Implementing Strategies in Multinational Corporations

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Enrolled: 5 students
Duration: 3 Years | Full-time Program