BBA Marketing Management

Teacher
sweta kar
Category:
Management

Programme Overview:

Marketing Management refers to the control and operations of various marketing activities and the people involved in those activities. Every product or service in the end relies on professionals in marketing functions to reach their ultimate customer or consumer. Their requirement has always been and continues to grow across all industries.
D.Y. Patil Deemed To Be University School of Management, CBD Belapur, Navi Mumbai (DYPUSM) has started the BBA Marketing Management programme to help future Marketers leverage their skills in such functions. The programme will equip learners with the conceptual, creative, cognitive, interpersonal and technical skills required to become successful professionals in marketing.

Program Details

Programme Objective:

  • Prepare graduates who can demonstrate knowledge and skills in marketing and allied areas.
  • Prepare graduates who can develop strategic thinking to handle and govern the technological aspects of a business.
  • Prepare graduates who can discuss technical developments and integration of marketing functions in businesses.
  • Prepare graduates who can plan a sustainable career path in different business domains that contribute to the economy.

Curriculum*

*Subject to change

Semestar I

  • Principles of Management
  • Business Accounting
  • Business Law
  • Business Maths and Statistics

Electives: Generic Subjects (opt 1 out of 3)

  •  Personality Development
  •  Health Education and Fitness
  •  Time and Stress Management

Electives: Subject Related (opt 1 out of 3)

  • Artificial Intelligence for Business and Society
  • French – I
  • Practices in Modern Management

Semester II

  • Business Environment
  • Cost Accounting
  • Production and Material Management
  • Marketing Management

Electives: Generic Subjects (opt 1 out of 3)

  • Disaster Management
  • Industrial Psychology
  • Event Management

Electives: Subject Related (opt 1 out of 3)

  •  IT for Business
  •  French – II
  •  Business Communication – I

Semester III

  • Research Methodology
  • Business Mathematics
  • Management Accounting
  • Managerial Economics

Electives: Generic Subjects (opt 1 out of 3)

  • Public Administration
  • Product and Service Design
  • Family Business Management

Electives: Subject Related (opt 1 out of 3)

  • Safety and Environment Management
  •  Strategic Management
  • Business Communication – II

Semester IV

  • Product and Quality Management
  • Human Resource Management
  • Industrial Law
  • Managerial Skills and Development

Electives: Generic Subjects (opt 1 out of 3)

  • Public Relationship Management
  • Basics of Tourism Management
  • Basics of Fashion Designing

Electives: Subject Related (opt 1 out of 3)

  • Business Ethics
  • Entrepreneurship Development
  • Industrial Buying Behaviour

Semester V

  • Operation Research
  • Business Information System
  • Customer Relationship Management

Electives: Generic Subjects (opt 1 out of 3)

  •  E Commerce
  •  Tourism Marketing and Promotion
  • Derivatives Market

Electives: Subject Related (opt 1 out of 3)

  • Services Management
  • Sales and Distribution Management
  • Consumer and Industrial Buying Behaviour
  • Marketing Strategy and Applications

Semester VI

  • Business Planning and Project Management
  • Logistics and Supply Chain Management
  • Project Study

Electives: Generic Subjects (opt 1 out of 3)

  • Creativity and Innovation Management
  • Computer and Banking
  • Import Export Procedure and Documentation

Electives: Subject Related (opt 1 out of 3)

  • Marketing Research
  • Advertising and Sales Management
  • Product and Brand Management
  • Rural and Social Marketing

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Enrolled: 6 students
Duration: 3 Years | Full-time Program