BBA Retail Management

Teacher
Saravana Kumar
Category:
Management

Programme Overview:

Retail management is a procedure that assesses all the components of selling goods to boost improved results. It is a collection of procedures and techniques used to enhance the framework and culture of retail establishments in order to significantly boost customer satisfaction. Retail management skills allow customers to quickly locate their desired product, service, or merchandise.

BBA Retail Management programme from Geeta University enables students to get an overview of operational, production, Strategic and Marketing management. This course includes a broad series of lessons and activities that offer a variety of modalities for ultimate student engagement and content retention.

Salient features:

  • Curriculum designed as per current industry requirements
  • Programme tailored to produce skilled and ready-to-deploy talent
  • Reputed institute with an excellent campus and infrastructure
  • Best-in-class faculty
  • Tech-enabled programme delivery
  • 100% placement support* (*Terms and conditions apply)

Program Details

  • Develop conceptual and practical skills for the students aimed at the intellectual pursuit of knowledge in the field of Retail Management.
  • Equip graduates with the know-how of operating successfully in a continuously changing business environment.
  • Help students develop a thorough understanding of various marketing functions with special emphasis on the retail sector.
  • Expose students to the areas of application of analytical knowledge in digital marketing and industrial sales.

Curriculum*

*Subject to change

Semester 1

  • Principles of Management
  • Managerial Economics
  • Business Statistics
  • Accounting for Managers
  • English – I
  • Complex Problem Solving / Digital Literacy

Semester 2

  • Financial Management
  • Marketing Management
  • Human Resource Management
  • Corporate and other laws
  • Retail Business Environment
  • Communicative English / Critical Thinking
  • Multi-Cultural Competence

Semester 3

  • Business Ethics and Values
  • Environmental Studies
  • Retail Sales Techniques and Promotions
  • Consumer Behaviour
  • Minor Project Work
  • MS Excel for Business
  • Employability Skills Programme – I
  • Open Elective – I

Semester 4

  • International Retailing
  • Market Research
  • Strategic Management
  • Retail Product and Brand Management
  • Project Work/Internship
  • Social Media Marketing and E-Commerce
  • Employability Skills Programme – II
  • Open Elective – II

Semester 5

  • Customer Relationship Management
  • Visual Merchandising and Space Planning
  • Retail Strategy and Franchising Management
  • Project Work/Internship
  • Creativity/ Value Inculcation
  • Digital Application for Business
  • Employability Enablement Programme – III
  • Open Elective – III
  • Foreign Language

Semester 6

  • Retail Supply Chain and Logistics Management
  • Community Engagement and Service/ Analytical Reasoning
  • Project Work/Internship

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Enrolled: 4 students
Duration: 3 Years | Full-time Program