BBA Retail Management

Teacher
Saravana Kumar
Category:
Management

Programme Overview:

Retail Management is all about the management of retail outlets i.e how retail outlets are maintained and how commodities reach customers from these retail stores. The world keeps changing for the retail market with the newest phenomenon being Direct–To-Customers strategy. Specialized professionals are required to stay abreast of this evergreen and ever-evolving sector.

Hence, the BBA Retail Management programme was developed by Lingaya’s Lalita Devi Institute of Management and Sciences (LLDIMS) in collaboration with iNurture Education Solutions to provide a career for students in the retail sector. The programme develops knowledge on buying, financing, merchandising, inventory control, marketing, personnel, and operations.

Program Details

The programme aims to be successful in:

  • Develop conceptual and practical skills for the students aimed at the intellectual pursuit of knowledge in the field of Retail Management.
  • Help students develop a thorough understanding of various marketing functions with special emphasis on the retail sector.
  • Help students understand and apply the retail and service marketing tools for adapting to the dynamic business ecosystem.
  • Enable graduates to informed and ethical decisions based a thorough knowledge of management concepts.

Curriculum*

*Subject to change

Semester 1

  • Financial Management
  • Marketing Management
  • Human Resource Management
  • Corporate and other laws
  • Retail Business Environment
  • Communicative English / Critical Thinking
  • Multi-Cultural Competence

Semester 2

  • Financial Management
  • Marketing Management
  • Human Resource Management
  • Introduction to DBMS and SQL
  • Fundamentals of Business Analytics
  • Foundation Course in Analytics
  • Communicative English
  • Critical Thinking / Multi-Cultural Competence

Semester 3

  • Business Ethics and Values
  • Environmental Studies
  • Retail Sales Techniques and Promotions
  • Consumer Behavior
  • Minor Project Work
  • MS Excel for Business
  • Employability Skills Programme – I
  • Open Elective – I

Semester 4

  • International Retailing
  • Market Research
  • Strategic Management
  • Retail Product and Brand Management
  • Project Work/Internship
  • Social Media Marketing and E – Commerce
  • Employability Skills Programme – II
  • Open Elective – II

Semester 5

  • Customer Relationship Management
  • Visual Merchandising and Space Planning
  • Retail Strategy and Franchising Management
  • Project Work/Internship
  • Creativity / Value Inculcation
  • Digital Application for Business
  • Employability Enablement Programme
  • Open Elective – III
  • Foreign Language

Semester 6

  • Retail Supply Chain and Logistics Management
  • Community Engagement and Service / Analytical Reasoning
  • Project Work/Internship

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Enrolled: 4 students
Duration: 3 Years | Full-time