BMS International Marketing

Teacher
JAIN
Category:
Marketing

The dynamism of International Marketing deals with production, trade, consumerism, and competition on a worldwide scale, analysing trends and creating innovative strategies for market management. Consumers are constantly exposed to an increasing amount of online and of fine content which is why mastering the marketing mix has become more critical than ever. This program in International Marketing involves how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing. The Bachelor of Management Studies program with specialisation in International Marketing integrated with Digital Marketing Institute, Ireland will develop leadership qualities in students to help them be successful in the global marketplace.

**MOU is under progress

  • Curriculum designed as per current industry requirements
  • Program tailored to produce skilled and ready-to-deploy talent
  • Best-in-class faculty
  • Tech-enabled program delivery using tablets, PCs and learning management system
  • Emphasis on application-oriented learning
  • Reputed university with excellent campus and infrastructure
  • 100% placement support*

Program Details

This program will help students to

  • To prepare students for careers requiring global business awareness
  • To develop skills required to work in internationally operating companies and organizations
  • To teach how to leverage digital marketing, social media, marketing analytics and customer engagement strategies to break through the noise and make measurable impact on business objectives through marketing

Curriculum*

*Subject to change

Semester 1

  • Language – I
  • English – I
  • Accounting – I
  • Organisational Behaviour

Generic Elective

  • Managerial Economics/Quantitative Techniques

Skill Enhancement Course (SEC)

  • Human Values & Mind Management

Semester 2

  • Language – II
  • English – II
  • Accounting – II
  • Marketing Management
  • Human Resource Management

Generic Electives

  • Consumer Affairs/Sociology

Semester 3

  • Digital Marketing and Essentials
  • Customer Relationship Management
  • International Business Environment
  • Financial Management

Generic Electives

  • Foreign Language – (German/French) or
  • Geopolitics and Globalisation

Ability Enhancement Course (SEC)

  • Environmental Studies

Skill Enhancement Course (SEC)

  • Business Application- MS Excel/Business Ethics and Values

Semester 4

  • Digital Strategy and Innovation
  • Business Communication
  • Retail and Supply Chain Management
  • Contemporary Leadership Practices

Generic Electives

  • Foreign Language – (Spanish/Chinese) or Cross-Cultural Studies

Ability Enhancement Courses

  • Communicative English

Skill Enhancement Courses

  • Professional Effectiveness/ Experiential Branding

Semester 5

  • Digital Marketing Professional
  • B2B Marketing
  • Mass Media

Discipline Specific Electives

  • DSE 1
  • DSE 2

Skill Enhancement Courses

  • Managerial Effectiveness/ Entrepreneurship

Semester 6

  • Digital Channels and Experience
  • Consumer Psychology

Discipline Specific Electives

  • DSE 3
  • DSE 4
  • DSE 5

Discipline Specific Electives

  • Advanced Digital Marketing / Introduction to Event Management
  • Strategic Brand Management / Integrated Marketing Communication
  • Ideation – Principles and Techniques / Adtech and Martech
  • Introduction to Web Designing / Advertising Management Social Media Marketing / Project

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Enrolled: 1 student
Duration: 3 Years | Full-time