Master of Business Administration

Teacher
Saravana Kumar
Category:
Digital Marketing, International Business

Elective in:

  1. International Business
  2. Digital marketing

Programme Overview:

A Master of Business Administration programme provides individuals with the knowledge, skills, and abilities required to excel in managerial roles across different industries and organizations. It aims to prepare students for careers requiring business awareness and to develop skills required to work in internationally operating companies and organizations.

The MBA programme offered at CT Group of Institutions, Jalandhar in collaboration with iNurture Education Solutions covers every aspect of the industries to equip students with business acumen in planning, forecasting, budgeting, implementing and monitoring business ideas using online tools, technology and applications.

Programme Objectives:

  • Prepare graduates with conceptual and practical skills aimed at the intellectual pursuit of knowledge in the field of Business.
  • Prepare graduates that make informed and ethical decisions based on a thorough knowledge of business concepts.
  • Prepare graduates with the know-how of operating successfully in a continuously changing business environment.
  • Prepare graduates who can apply management and business theories for adapting to the dynamic business ecosystem.

Curriculum*

*Subject to change

Semester 1

  • Foundations of Management
  • Managerial Economics
  • Quantitative Techniques
  • Accounting for Management and Reporting
  • Business Environment and Indian Economy
  • Business Ethics and CSR
    Business Communication for Managerial
    Effectiveness
    Basics of IB / Digital Marketing Basics

Semester 2

  • Business Analytics for Decision Making
  • Legal Environment for Business
  • Marketing Management
  • Human Resource Management
  • Production and Operations Management
  • Corporate Finance and Policy
  • Entrepreneurship and Project Management
  • Global Supply chain and Logistics
  • Management / Mobile and Email Marketing
  • Computer Applications for Business

Semester 3

  • Organizational Behaviour and Design
  • Marketing Research
  • Elective-I
  • Elective -II
  • Elective -I
  • Elective -II
  • Human Values, Deaddiction and Traffic Rules
  • Human Values, Deaddiction and Traffic
  • Rules – Seminar / Lab
  • Seminar on Summer Training Report
  • Comprehensive Viva-Voce

**One day workshop on Export Import Documentation/ One Day Workshop on Digital Marketing

Semester 4

  • Corporate Strategy
  • Elective-III
  • Elective -IV
  • Elective-III
  • Elective -IV
  • Viva-Voce for Project / Dissertation
  • Workshop on Indian Ethos
  • Exim Procedure and Documentation / Digital Branding

Be the first to add a review.

Please, login to leave a review
Add to Wishlist
Enroll course
Enrolled: 4 students
Duration: 2 Years | Full-time