MBA Digital Marketing and E-Commerce

Teacher
Saravana Kumar
Category:
Digital Marketing

The e-commerce industry has witnessed unprecedented growth in the past decade. It has led to the increased prominence of Digital Marketing and e-Commerce in today’s digitally connected world. In India, several government initiatives have brought the twin industries to the forefront and thus outranked traditional marketing methods.

Ajeenkya D Y Patil University has thus designed the MBA Digital Marketing and E-Commerce programme to help future Digital Marketers leverage digital strategies for online business expansion. The program will equip learners with the conceptual, creative, cognitive, interpersonal and technical skills required to become a professional in digital marketing and e-commerce.

  • Curriculum designed as per current industry requirements
  • Program tailored to produce skilled and ready-to-deploy talent
  • Best-in-class faculty
  • Tech-enabled program delivery using tablets, PCs and learning management system
  • Emphasis on application-oriented learning
  • Reputed university with excellent campus and infrastructure
  • 100% placement support*

Program Details

  • Prepare graduates with conceptual and practical skills for the intellectual pursuit of knowledge in the field of Digital Marketing and e-Commerce.
  • Prepare professionals with a thorough understanding of various marketing functions with an emphasis on Digital Marketing and e–Commerce Industry.
  • Prepare graduates with exposure to the application of analytical and marketing knowledge in digital sales and branding.
  • Prepare professionals as managers with the skills and know-how to operate successfully in a continuously changing business environment.
  • Prepare graduates who make informed and ethical decisions based on a thorough knowledge of management concepts.

Curriculum*

*Subject to change

Semester 1

  • Management Principles and Practices
  • Marketing Management
  • Managerial Economics
  • Accounting for Managers
  • Data Analysis for Business
  • Business Communication
  • Free Elective – I (Yoga & Well Being)

Semester 2

  • Organizational Behavior
  • Business Research Methods
  • Financial Management for Business
  • Human Resource Management
  • Business Analytics & Intelligence
  • Statistics & Forecasting for Analytics
  • Legal Aspects of Business

Semester 3

  • Data Privacy and Ethics
  • Direct Elective – I
  • Direct Elective – II
  • Direct Elective – III
  • Direct Elective – IV
  • Free Elective – II (Learning from movies)
  • Summer Internship Project

Semester 4

  • Research Project with Publication
  • Industry Project
  • Direct Elective – V
  • Direct Elective – VI

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Enrolled: 2 students
Duration: 2 Years | Full-time