MBA (Marketing)

Teacher
Swarrnim
Category:
Marketing

Digitalization and the globalized market scenario have significantly changed Marketing domain. Marketing managers of today should have knowledge and the skills of modern technologies and be capable of leading organizations amidst tough competition. Therefore, a new approach is necessary in learning Marketing.

MBA (Marketing) program integrated with Venture Creation Masterclass / Certification in Project Management (Project+) / International Business Simulation / Research Analyst from NISM / Digital Marketing from Google Add-On Certification from Swarrnim Startup & Innovation University is a program which is different from most other traditional degrees. Marketing principles are discussed through examples, case studies, live projects and assignments. The program aims at holistic development of students to make them career-ready.

  • Curriculum designed as per current industry requirements
  • Program tailored to produce skilled and ready-to-deploy talent
  • Best-in-class faculty
  • Tech-enabled program delivery using tablets, PCs and learning management system
  • Emphasis on application-oriented learning
  • Reputed university with excellent campus and infrastructure
  • 100% placement support*

Program Details

  • Gain an understanding of the role and practice of marketing within an organization, including theoretical and applied aspects
  • Develop the competency in marketing in today’s volatile business environment and analyze marketing and selling issues logically and creatively
  • Learn how to create marketing strategies and plans that utilize elements of the marketing mix, product mix, and/or media mix
  • Know the basic concepts associated with business ethics and the importance of developing and adhering to a strong set of generally-accepted ethical principles

Curriculum*

*Subject to change

Semester 1

  • Management Principles and Practices
  • Marketing Management
  • Organizational Behaviour
  • Managerial Accounting
  • Business Statistics
  • Managerial Economics
  • Sales and Distribution Management
  • Consumer Behaviour

Semester 2

  • Legal Aspects of Business
  • Marketing Research
  • Financial Management
  • Human Resource Management
  • Management Information System
  • Total Quality Management
  • Integrated Marketing Communication
  • Rural Marketing

Semester 3

  • Business Communication
  • Strategic Management
  • Operations Management
  • Innovation Management
  • Summer Internship Programme
  • Brand Management
  • B2B Marketing

Semester 4

  • Logistics and Supply Chain Management
  • Business Ethics and Values
  • Entrepreneurship
  • International Marketing/Digital Advertising
  • Marketing Analytics
  • Project Work & Dissertation

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Enrolled: 4 students
Duration: 2 Years | Full-time