MBA Marketing Management

Teacher
sweta kar
Category:
Business Analytics, Management, Marketing

Programme Overview:

Marketing is about relationships; it’s all about identifying, predicting, and fulfilling what customers or clients need or want. It is not unique to just businesses; every organization, from libraries to charities and government to religious institutions, use marketing strategies. Hence the ever-existing demand for its professionals.
Hence, to prepare future Marketers, D.Y. Patil Deemed To Be University School of Management, CBD Belapur, Navi Mumbai (DYPUSM) has started the MBA Marketing Management. The programme will help graduates leverage their skills in marketing functions and equip them with the conceptual, creative, cognitive, interpersonal and technical skills required to become successful professionals.

Program Details

Programme Objective:

  • Prepare graduates who can demonstrate knowledge and skills in marketing and allied areas.
  • Prepare graduates who can develop strategic thinking to handle and govern the technological aspects of a business.
  • Prepare graduates who can discuss technical developments and integration of marketing functions in businesses.
  • Prepare graduates who can plan a sustainable career path in different business domains that contribute to the economy.

Curriculum*

*Subject to change

Semestar I

  • Marketing Management
  • Principles of Management
  • Organizational Behaviour
  • Finance – I
  • Field Foundations

Electives (Select any 1 out of 3)

  • Foreign Language (French) – I
  • Tourism Principles, Policies and Practices
  • Managerial Economics

Semester II

  • Entrepreneurship Management
  • Human Resource Management
  • Finance – II
  • Research Methodology
  • Field Foundations

Electives (Select any 1 out of 3)

  • Foreign Language (French) – II
  • Indian Economy
  • Legal Aspects of Business

Semester III

  • Strategic Management
  • Business Mathematics and Operations Research
  • Consumer and Industrial Buyer Behaviour
  • Marketing Research and Analysis
  • Summer Internship

Electives (Select any 1 out of 3)

  • Intellectual Property Rights
  • Sales and Distribution
  • Product and Brand Management

Semester IV

  • International Business
  • Ethics in Business
  • Project Study
  • Services Marketing
  • Quantitative Techniques in Marketing

Electives (Select any 1 out of 3)

  • Swayam Course on Marketing
  • Business to Business Marketing
  • Rural and Social Marketing

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Enrolled: 6 students
Duration: 2 Years | Full-time Program