10+2+3 ≠ 15 But Your Career!

Everyone has their own dream about their career. Not long ago, after completing 10+2, most of the students used to by the words of their friends, parents, teachers, or siblings while taking the next step in education. But thanks to the easy access to information in this Information Technology Era, nowadays each student has the freedom to choose from a wide range of courses that resonate with his or her own interest, and has the power to decide what he or she wants to learn. A recent study states that at present, the human populace is living through the best of times. It is equally true even in the field of education, as students can access, evaluate and join courses that are being offered by many prestigious colleges and universities around the world, and successfully complete their studies from the comfort of their home. Geological borders are becoming more and more nonexistent. In other words, it can be said that Gen-Z (the current generation) has been extremely lucky! They have the access to tools and technologies that the previous generations wouldn’t even have dreamt of (Can you imagine accessing an entire library on tablets and phablets while on the go just a few decades ago?). We’re living in the best of times, fuelled by the explosion in technology, having access to information at our fingertips. Stretching Darwin’s theory a bit further, it has now become ‘being flexible’ rather than being the ‘fittest’, the mantra of success and in a way, for one’s very survival.

In these rapidly changing (or rather ‘evolving’) times, being flexible means equipping oneself with multiple skill-sets and talents. It is equally true in today’s job market also. When the transition takes place from being a student to an apprentice, employers would rather look out for a Swiss knife that can perform multiple tasks than a Samurai sword that’s made to serve only one purpose. These days, having the knowledge of multiple domains and keeping oneself abreast with the latest developments in the industry and technology has not only become desirable, but a must.

And well, there arises the million dollar question: “How to become flexible??”

The answer lies in getting into a course that along with imparting knowledge of various domains, also helps develop skills that are necessary to hit the ground running when they graduate. Because in this cut-throat competitive environment, a majority of employers wouldn’t be investing resources on the training and grooming of their potential employees. One is expected them to perform – right from day one.

If you’re at the crossroads thinking about what to choose after completing 10+2, if you want to equip yourself with the knowledge of multiple domains, if you’re looking to impart skills that will come in handy throughout your career, if you’re interested into divergent thinking, then “Creative Management” is the program for you!

The Creative Management program has been conceptualized and designed by Prof. R. Lakshminarayanan (an IIT Delhi & IIM Bangalore alumnus) and his team of highly reputed industry veterans who, come with over 200 years of combined experience! Having worked in the Advertising, Consulting, Entrepreneurship, Branding, Design, and Media industries for decades and having adorned top managerial roles, they spotted the rapidly changing trends in the workplace and at the same time, saw the ever increasing demand for professionals who can multitask and have the knowledge of multiple domains. Thus was born Creative Management – a program that is designed to impart a range of skills to the professionals of the future!

The lifeblood of the program is its meticulously designed curricula which comprises of innovate subjects such as Branding, Digital Marketing, Creative Writing, Media, Consumer Engagement, Ideation, Creative Expression, Visual Communication, Leadership, Graphics and many others that are highly relevant in a variety of industries such as Media, PR, Advertising, Branding, Design and so on. These subjects culminate into an innovative concept called the “Creative Business Problem Solving”.

What about job offers after the completion of the course?

Each of the subjects in the curricula of Creative Management has been meticulously chosen and are a gateway to an entire industry altogether! Thus helping students to acquire skills on multiple domains, and opening up options to gain entry into multiple industries. Also, the syllabus will be periodically updated to keep pace with the latest changes in the industry and technology. Needless to say, the study material could be accessed on iNurture’s Learning Management System (LMS) platform which could be accessed 24/7.

The program aims at fulfilling both the short-term goals like ‘Employability’, as well as preparing the student to achieve his or her long-term goals such as ‘Career Development’.

To supplement, some of the encouraging trends in the following industries show that:

• Advertising: Global ad spend in Q1 2012 grew to $128 billion USD

• Marketing: It’s been projected that there will be employment growth of 12% for marketing managers between 2008 and 2018

• Consultancy: Job growth of more than 80% by 2018

• E-commerce: E-commerce will represent $1.54 trillion worldwide by 2015

• Entrepreneurship: 388 million entrepreneurs were actively engaged in starting and running new businesses in 2011 and the number is growing

• Indian Retail industry’s growth of 15 to 20% expected over the next five years

Upon successfully completing the course, our graduates can get into the following industries taking up positions such as:

Along with this, it’s been projected that there will be at least 5,000 new jobs getting created annually in the marketing, advertising and media industries alone in India. And this is expected to grow at the rate of 12-15% p.a. That’s where a programme like Creative Management finds its relevance. The program equips students with a strong foundation for exciting and lucrative careers in the world of Advertising, Branding, Marketing, Media, and the Internet.

These three years in the college are going to play a crucial role in shaping up most of your career. This is the right time to decide what you love, and what you need to do to get the job that you love. In the meantime, there is no harm in equipping yourself with multiple skill sets. After all, these days even computers come with multiple processors!

Source: blog.young-germany.de