What Makes Analytics Career Exciting?

The world is changing with the technological revolution. Nowadays, the internet has taken atoll over every marketing tactic and has very effectively made its presence in the market. Considering this advancement as the best tool for approaching the customers,every company is now based on internet marketing. Internet marketing is nothing but making your products available on the World Wide Web so that the customers can easily know what you are and what you sell.

Now if a person enters your company’s website, it is not necessary that every time he will make a purchase and leave back some money for you. It has been observed that people tend to do research regarding price, availability, reviews from many websites before taking a buying decision. Here it is very important that you must know what the customer wants, what you deliver and how can you meet his/her expectations.

Analytics:

Analytics is a core part of business. It helps you in analyzing the data in order to generate insight which helps in making strategic decisions that make revenues and analyze the business gaps. Analytics has given the business a defined knowledge of different heads such as consumer behavior, market analysis, marketing tactics etc.

This advancement has given birth to many career opportunities for the youth. One of the best out of many is the Analytics career. You may choose this after your graduation studies or if you are looking to switch your career field. In both the ways here is what you will do in an analyst career:

• The analyst:

At the very start, you would not know which is your right field hence you will be given the knowledge about what is analytics. Analytics is basically analyzing the data; this data is provided to you as a result of business intelligence. You need to play with this data and extract the exact zest of it for further use. Once you are well versed of the basis of the job, you may be lead to the next step.

• Choosing your role:

Data is a very effective tool and plays a vital role in the entire life cycle of the business. At every phase of the business, the data is contemplated in a different manner and the desired information is extracted. Here are the main categories under which the many roles that you might take up as an analyst:

1. Data Analyst
2. Business Analytics Professional
3. Predictive Analytics Professional

Data Analyst

The main task of a data analyst is to collect the raw data, manipulate it as per the requirement and then analyze it. A data analyst has to present the results deduced with the help of relevant visualization tools like graphs, charts, dashboards etc.The main work of a data analyst is to safeguard the organizational data and allow the optimum use of it.This all is done in the most systematic and technical way. They use standard methods and formulas that are best for the industry and relevant to the data. All the stages of data analysis (collection, analysis and reporting) are done with standard methods.

Business Analytics Professional

The Business Analytics Professional has the prime duty to analyze the data in order to get the exact insight of the business activities and to do the future planning. They combine the data and statistical methods to gain the insight of business planning and development. Here, the statistical analysis is used to a higher extent. The Business Analytics Professional represents the data that is relevant and helpful in decision making. The quality of data must be assured to gain the best results.

Predictive Analytics Professional

This is an advanced position where you need to make big business decisions and predict the results of your business in future. This role includes theuse of higher grade statistical tools such as data mining, predictive modeling and machine learning, etc.The Predictive Analytics Professional needs to analyze the present and the historical data in order to get the best predictive decisions of the future. This role has a 360-degree orientation as it ensures all the assets and liabilities of the business.

If you choose to analytics as your career field, you need to assess what type of role you need to pick as per your ability and interests. Whatever role you choose, you need to have the required skill set and an in-depth knowledge of all the statistical tools. If you have the background of analytics, it’s well and good but if not, then try to get a certification to take the start.