7 Digital Marketing Trends to Watch Out For in 2016

The virtual market is revolutionary. The trends come and go leaving behind a drift in the market. New software, new hard ware and new customer preferences is the description of every New Year. To stay abreast of all these updations, companies need todevelop effective marketing strategies.  Those firms which have already prepared a combat mechanism to stay ahead of all the technological change and have a strong prediction power are likely to float high in the sea. However, the others who wait on the side for the tide of advancement to slow down often keep waiting for long.

As another year starts, the market is again full of new uploads and technical advancements. It will be highly beneficial for your company to take advantage of these 7 trends that are likely to boom in 2016:

1. The App world:

When in April 2015, Google came up with the mobile application site reward mechanism; it collected data about the user friendliness of many business sites. The ranking states the whole data about it. Although the websites will be functioning their role as the year 2016 may create a boom with business owners moving towards the use of apps in their business.

2. The Optimization Game:

If you are a proud owner of an iPhone, you must be aware of the awesome feature SIRI. It is a virtual assistance programme that helps the user gather information about anything through voice command. Siri gained a lot of popularity in the yesteryears and in 2016 as well it will help you get the right information instantly.

Also, the Search Engine Optimization and the Pay Per Click advertising also has made companies a lot more connected with their customers. Taking this trend ahead, the companies may look for new advancements.

3. The Video Effect:

Video ads have always been more approaching and have helped the business owners to better convey their message. The same way 2016 will witness lots of video adds floating on the internet. More importantly the now Google accepts the video content.

4. The Wearable Trends:

With the launch of the first smart watch of the millennium, Apple has given rise to many more deliveries of competitive watches. With the success of the Apple smart watch, the market is going to witness a paradigm shift in the use of wearable smart devices. As per the studies, consumers are likely to buy 35% more wearable devices in the year 2016. This thing has given the online marketing a shorter go happier direction. To best suit the small screen of the devices, the companies need to go for bulleticles.

5. Mobile device : The ace of all

Like the year 2015 the year 2016 will also see a considerable favoritism with handheld devices. As per the studies people prefer mobile search results over web search results. This not only provides you the comfort of handy information, but with the focus on these facilities the companies have made the data more aligned and prioritized the optimum use of content. So to become a market leader you need to befriend with the mobile technology.

6. The Buy Button:

If you are a tech savvy, you must have seen a buy button on various websites. This button enables you directly to buy the product from a social site. This trend is going to explode in the year 2016 with more and more websites offering the buy button feature. It is an easy conversion technique that enables companies to connect directly with the customers while making it easy for the customers to surf and buy.

7. The advertisement play:

As usual, the pop up ads will attract the customers in 2016 and the companies will tend to make higher investments on them No matter what you are working on, you must notice the advertisement popping on the side and very likely to click on it and explore more. However, some of you may find it annoying, but as per the studies, 90 % of people find these pop up ads interesting. It is advised to the companies to become advertisement friendly this year.

If the companies become more adaptable and have all these trends incorporated into their marketing strategies, they would become one renowned name in 2016. These top trends are building a base for the further advancements to come up in the coming years. However, as of now for 2016, these trends will make a considerable shift in the marketing mechanism for the companies. To become the leader, every company must become technologically advanced.

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