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According to the guru of Marketing Management, Philip Kotler, this discipline can be defined as “the analysis, planning, implementation and control of programs designed to bring about desired exchanges with target markets for the purpose of achieving organizational objectives”. From this, it is understood that the study of Marketing Management is absolutely essential to the […]

  Introduction Just as job seekers find it challenging to secure a suitable job, employers also find it challenging to find the right candidate, especially for certain key positions. Financial recruiters, particularly, find it difficult to recruit a strong candidate for specific positions such as senior accountant,  asset manager, management analyst and tax manager – […]

  One of my acquaintances decided to go for a Full Time MBA right after graduation. After completing the course he is working in a well-known company and getting a good salary. On the other hand one of my friends working in a prestigious organization went in for a Part Time MBA program to enhance […]

A CMO Council study found that globally 46 percent of users with a digital device used social media to make purchase decisions. Another study corroborating this trend showed that 52 percent of retail traffic now originates from mobile devices. With increased focus on mobility, the retail sector has been the primary segment which has received […]

  Higher education is a vital requirement for the growth of any country as it builds a highly evolved, refined, knowledgeable society. Since 1947, Indian higher education has logged a remarkable growth and is on the verge of constant evolution ever since. Indian higher education, even though being marked as the third largest in the […]

In the past, many HR professionals were clinging to the outdated idea that the purpose of Human Resource is to serve employees. Today, this personnel enable the organizations to grow, maintain authenticity and ensure to provide an efficient workforce. They drive the organization by providing suitable workforce and ensure that the company’s tasks and objectives […]

As a popular adage goes, “Film is the greatest teacher, because it teaches not only through the brain, but through the whole body.” This is quite true when we speak about digital filmmaking. Films teach us a lot of life lessons which help succeed. Visual images are stored quickly in our brain and retained for […]

Gone are the days when ‘Big Data’ was considered to be an experimental topic in business.  As per the studies in the year 2015, this moved to the center position of every business concern and in the year 2016, it will become the core element of any strategic business decision. Nowadays, every industry is analyzing […]

Building a perfect website and presenting the products or services offered in a refined way always attracts customers from various geographical locations in the world. Majority of the organizations income is spent on them to rebuild and market using innovative designs. They are rich source of information, engaging the customers and providing inherent trust to […]

What are the Career options in Graphic Design? Communication is a vital element of human life. Be it a feeling or a message, until and unless it is not communicated, it has no worth. With the aid of technology, man has developed many ways to communicate with each other. One such effective way that helps […]