Digital Marketing Courses for a Rewarding Career

Rapid pace, high performance, instant communication, moving beyond boundaries, capturing imagination – all pointers of exponentially growing digital! The widespread use of digital technology-enabled devices and services has radicalized the way we communicate shop and live. Consumers are particularly fast embracing the comforts of digital technology. Meanwhile, businesses are resorting to Digital marketing to reach and retain customers.

The penetration of digital technology into the consumer world becomes evident as more and more consumers shop groceries online, tweet, pin or share purchasing decisions or download movies, music or books online. The trend sets the ground for the emergence of a novel marketing approach, Digital marketing.

Emergence of Digital Marketing

With the rising number of online consumers, companies are being driven to adopt a Digital marketing strategy to tap into the huge sales potential that the Digital marketing is expected to generate. Digital marketing allows companies to target digitally engaged consumers, develop new products, markets as well as strengthen customer ties.

Digital Marketing comprises deploying and maintaining marketing databases for storing customer information, management of campaigning and marketing resources, marketing analytics, content management and implementation of customer relationship management (CRM). New generation marketing is equipped with software solutions for search, mobile, social and analytics.

Digital Marketing – Tools & Techniques

As the number of tech-dependant people continues to rise brands are forced to reinvent themselves to provide unmatched user experience across every device and every network. Consequently, standardized Digital marketing platforms are being developed to organize and deploy technology-enabled Digital marketing tools to attract and retain customers online.

The evolution of Digital marketing totally revolutionized the concept of marketing to a more serious and complex job involving strategies, analytics, search engine optimization, pay-per-click (PPC) techniques, use of social media and blogging to engage customers in a more relevant way.

Careers in Digital Marketing

According to the statistics provided by the Direct Marketing Association, the Digital marketing sector is valued at USD 62 billion. The rising use of tablets and smart phones for advertising opens up a plethora of career opportunities for Digital marketing professionals. Digital marketing is on the threshold of explosive growth. The Economics Times rated Digital marketing as one of the top five leading professions in India for the year 2014. The industry is fast growing, involves huge budgets and hence promises wider career choices and fat pay packages.

Given the varied nature of Digital marketing sector and the diverse areas of operations, especially the need for people skills to interact and effectively engage customers, companies today emphasize more on talent and experience.Companies seek to hire professionals in web designing, app development, social analytics and cloud computing.Digital marketing professionals can seek a career path in any of the five top recruiting sectors such as FMCG, Foreign Direct Investment, Utilities Financial Services, Technology and Educational Services.

Digital Marketing Professionals – Key Requirements

Aspiring professionals can choose from a wide array of segments such as content management, social media, data analysis, Email marketing, Web analysis, SEO/SEM and more. Individually, a person need to be a people person, Internet savvy, creative,have excellent communication skills, stay updated with the latest in the industry as well as read online content on a regular basis.

Aspiring Digital Marketing professionals need to chose courses which cover all the aspects of Digital marketing, such as:

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)

Social Media Marketing (SEM)

Email Marketing

Inbound Marketing

Growth Hacking

Web Analytics

Mobile Marketing

Conclusion

Since Digital marketing involves functionalities such as technology, arts, statistics, creativity as well as e-commerce, graduates from any related field can choose Digital marketing as a career. A suitable full-time undergraduate/ postgraduate course in Digital marketing prepares professionals to approach customers in a strategic way, leverage the technology and the Internet for business growth.