Fast Growing Animation Technology Sector in India

Introduction

One can’t help but marvel how animation blends creativity and innovation to redefine the art of storytelling. It is a creative revolution that aims to capture one’s imagination through characters, stories, performance and music in a uniquely entertaining style. Be it a movie, a cartoon or a game, animated content appeals to adults and kids alike.

In simpler terms, it involves techniques of creating an illusion of movement and change through the rapid display of a sequence of frames of images. The modern animation represents a meticulous interplay of art and technology to create the magical effect. Today, it plays a prominent role in for data storing, processing as well as for analyzing.

Technology

The emergence and use of it continue to transform the entire gamut leading to the evolution of two and three-dimensional formats as well as the stereoscopic 3D. Technology-enabled tools such as the digital pen, digital software, tablet and digital sculpting simplify the tasks of rendering, modeling and lighting. It further allows development of customized proprietary solutions to add the extra edge for a visually appealing outcome.

New generation concept represents an extraordinary blend of traditional and computer animation. While traditional process retains its importance for want of original creative expertise and learned skills, technology is essential to create a virtual three-dimensional background for processes.

Animation Technology Sector in India – Overview

Recent few years witnessed the technology industry post tremendous growth in India. Key growth factors include the widespread use of technologies such as 3D in videos, movies, games and commercials. The rapid growth continues to create huge job potential for creative animators and developers.

Players operating in the sector continue to grow up the value chain and create own intellectual property rights. Additionally, Indian firms are reputed as quality hubs for international outsourcing requirements.

Major cities such as Hyderabad, Mumbai, Bangalore, Chennai and Trivandrum boast of high-tech studios with highly talented resources and cutting-edge equipment. These companies offer a comprehensive variety of solutions such as 3D, 2D, medical animation, storyboards and customized solutions.

Presently more than 80,000 people are employed in this sector, which is worth US$ 247 million. The sector is expected to continue growth at 15% to 20% each year.

Reasons for the Fast Growth in India

The main attraction of the Indian industry for global entertainment players is the availability of sophisticated work quality at competitive costs. The production in India costs about one-fourth of that of in North America and up to 35 percent less compared to countries such as Philippines and Korea.

The country also offers a myriad variety and digital production courses that generate skilled manpower to the industry. Another essential factor is the abundant availability of English speaking manpower, thereby addressing the language barrier. Furthermore, western companies outsource their requirements to tap the creative, skilled resources of India.

Trend

The animation sector is expected to post significant growth owing to the rise in outsourcing work from global TV production houses, increase in 2D and 3D conversion orders, animated content for TV programs and movies as well as an increase in licensing and commercializing of popular characters.

Reputed media institutes and advertising agencies have unveiled various training programs in this technology and digital production in India. The above trends reflect the ongoing developments in the industry and are likely to position India as a prominent player in the worldwide sector.

Challenges

Despite the rapid growth and fantastic outlook, the Indian animation technology sector has so far witnessed rapid growth only in view of the burgeoning number of ‘studios-on-hire’ and the consequent contracts for such work. The essential and high-valued category of the industry involving the tasks such as character design, writing and storyboard are by and large done outside India.

The sector also requires a number of art colleges and qualified teachers to provide emerging artists with appropriate training to explore digital avenues. The evolution of several start-ups in Pune and Bangalore reflects the animation technology sector’s move towards capturing a considerable market chunk. The sector demands adequate policy framework from the government to tap the unexplored segments.

Careers

The booming animation sector in India has opened gates to several talented young individuals. Aspirants can take off as junior animators and could get promoted to senior level in just a few months’ time. Individuals with little creative mind coupled with innovative attitude can integrate themselves with few innovative projects and bag considerable pay packages.

The unmet demand for skilled professionals within this industry continues to grow. Aspirants can further leverage the rich cultural heritage of our country to create engaging animated content in a visually appealing style.

Conclusion

As the biggest players across the world scout for Indian talent, the animation sector in India has taken off in a big way. The trend mirrors huge opportunity for young aspirants to bring to life their imagination and reach the vast population with their entertaining stories.