The ‘What & Why’ of Digital Media as a Career Option

In the past decade, the internet has exploded in all spheres of business. Various industry verticals including newspapers, magazines, social media, and many other publications are now available directly from the internet. A huge amount of paper works is converted into digital data with the availability of customized software. Major companies are providing diverse employment opportunities in Digital media.

What does itinvolve?

Today, our lives are completely dependent on the internet for almost everything. It influences almost everything from medical records to banking, news, clothing and social media. Almost five years back, social media manager never existed. Building a career in this field would be exciting if you like to play with your imagination.

Animation, website design, and video production are the different fields of specialisation in Digital media.  If you have a passion for creating digital images, animation and simulations and have proficiency in programming languages, then this domain can throw up immensely attractive careers opportunities.

Digital media covers the following key areas:

Design

Design can focus on everything.  People are specialized in various types of design based on the web, film or animation industry. You are called as ‘the designer’ irrespective of the industry you’re working.  If you possess creativity skills and strong portfolio, demonstrate your skills effectively by designing brilliantly. 

Development

It involves web development and requires efficient knowledge over mathematics.  Good command over the number, equation and algorithms are the buzzes of the present world. Insights about SEO and web analytics are highly imperative. Monitoring performance of any website can help in making millions on e-commerce project and also a nothing. 

Content

Creating content for the design you developed would require efficient proofreading, researching, and editing skills. With the progress of the website, a content editor can effortlessly perform the things. 

Management

Management includes media planners, marketing strategists, web analytics guru and project managers. These managers help in handling roles of the organization and are accountable for every aspect.

Core Skills

• Good understanding of latest software and current practices
• Able to absorb theoretical, artistic and experiential views that appeal from the aspects
• Exposure to practical knowledge on studio settings and certainty to create
• Ability to develop and design visual projects
• Good presentation skills to present the projects to clients
• Enhanced computational skills and sound knowledge of mathematics

Why Digital media as a Career Option?

Career Aspirants are interested in pursuing a career in Digital media as it combines the interest of entertainment and media with modern technology. It teaches about film and video editing, videography, animation to make a smart career. It combines the science, technology, engineering, and math to generate huge career options with different functions like digital marketing, PR, writing/publishing, social media, consultancy, Digital media managers, and much more. You can be part of producing television programs, music videos, animation technician, and can meet many clients from all parts of the world.

Good knowledge and understanding of software programs such as Dreamweaver, Flash, InDesign, and other can help you sustain this field. Familiar with QuarkxPress, Photoshop, WordPress, HTML, and CSS is desirable in troubleshooting complex problems across various the sectors. A career in this field can let you earn $118,890 or more per year. Many organizations work with this leaders to present their business to public through video, animation, print, internet to increase sales and generate revenues. 

Advantages of Digital media

It engages people with precise content. It uses an infographic way to represent a long content into short and crisp forms. Increased digital technologies sell their brands over mobile apps, display screens, advertising, and e-commerce platforms. Facebook and Twitter have great fan followers as it builds credibility and trust. These channels help boost sales of your brand and influence purchasing behavior. It also enables people to post their comments based on their interests.

On a Concluding Note

It has changed how the brand stories are told. It is a strategy used to represent their brand in a simple innovative way. It significantly lifts the sales and builds the loyalty of customers. Pursuing a career in industries like animation, entertainment, art, web development, film and television will definitely reshape your imaginative skills. Presentation of ideas through effective interaction with public will help you predict their interests.

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