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Introduction Logistics and Supply Chain Management (SCM) is that ordnance of a business that takes care of all the activities starting from procurement of the raw materials to make a specific product to the delivery of the same to the consumer. It involves planning and forecasting, procurement, purchase, production, product assembly, transportation, storage & distribution, […]

What’s it all about It’s the new-age, modern way of marketing a brand in the ubiquitous, digital world of the day, all through the means of hyper-advance technology. Also, Internet plays a pivotal role in digital marketing, where various products and services are put forth to grab attention of innumerable netizens. Whether it’s on a […]

The other day there was a program on television about how developed countries use robotic automation in their industries. It actually made me gape at their technological prowess. I was left wondering about where India stood in the use of robotic technology. Well, India too is taking steady strides on the path of automation. Then, […]

Media careers, on the whole are relatively new in India. And, animation is perhaps in its nascent stage. Although all major cities are opening up to the idea of animation schools, the field is still fairly unexplored in terms of specializations. This translates to ceiling–free growth opportunities, new milestones and green territories to unearth. For […]

India proudly celebrates her diversity and the varied richness of its culture. Atithi devo bhava has been the creed of Indians since time immemorial. People from all over the world visit India to experience the magical splendor of one of the world’s oldest civilizations and to soak themselves in its mesmerizing beauty and warm hospitality. […]

“British teen sells iPhone app for $30 million.” “Adam Hildreth creates social networking app Dubblt, and rakes in $3.7 million.” These stories in newspapers, websites, and various other discussions inspire and make us eager to read about how these teenagers or young adults made it big at such a young age. It’s the age of […]

Introduction We are now in an era where IT systems are the backbone of every growing business. All enterprises, be it small, medium or large, spend proportionately on their IT infrastructure. IT infrastructure can range from something as simple as one computer loaded with the right software to something as large as a network of […]

Introduction This domain pretty much explains itself, doesn’t it? A program in international business imparts the skills to conduct business across nations. The popularity of this program is attributed to standardization of international trade, wherein more and more nations have started to develop a common set of rules and code of conduct with mutual agreement. […]

Students who are exploring information security, also called cybersecurity, as a career option, would be happy to know that their job prospects look very bright! Statistically, it has been seen that this is one of the few fields where the demand far exceeds the supply. 1.5 million jobs are expected in this field by the […]

The rapid boom of digital media has created novel opportunities and avenues for advertising and marketing and has led to the exponential growth of digital marketing. digital marketing is an interactive technique to market products or services using digital technologies to reach a specific target audience. Internet is the most important channel that digital marketing […]