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Many young marketing professionals are choosing careers in SEO as many business organizations have changed their focus to creating a vibrant web presence as a means to generating leads or even closing the sale. There is no faster or more convenient way to expand your interaction with your customers other than the internet. This platform enables businesses to build their brands, engage customers and promote their products and services.
Search Engine Optimization is popularly known as SEO. It uses the best tactics and strategies to ensure that the ranking of the website appears high on the list of results, especially in Google search. Generally, internet users prefer to click on the search results which appear in the first page; the topmost results are the most likely to be clicked on. Therefore where a site ranks in the search is vital for directing more traffic towards the site.
Search Engine Marketing is usually referred as SEM. It is broader than SEO and uses the search engines to advertise your business website over the internet to customers. It also directs more traffic to your website. SEO is the subset of SEM services. SEM includes factors like search engine optimization, paid listings and other search-engine related services that can increase the traffic towards your website.
SEO and SEM specialists require larger skill-set, including:
- Website analysis
- Keyword analysis
- SEO terminology
- Content marketing
- Social media marketing
- Blogging
- Mobile marketing
- Landing page
- Link building
Let Us Explore the Top Career Prospective Opportunities in SEO and SEM
Whether a company is small local firm, a medium size enterprise or a large MNC, marketing is the core function. Various companies use different platforms to advertise their brands. Similarly, the online platform is enhancing visibility and bringing companies and individuals together. SEO plays a crucial role in generating traffic using keywords and all companies are spending high in SEO.
SEO and SEM have a bright future if you possess the above-mentioned skill-set. You need to be up-to-date about the latest trends in this field and must formulate strategies to be on the competitive edge. If you are a science graduate and technically skilled, SEOcan add value to your profile. If you are commerce or arts graduate, SEO seems to be little complicated due to the involvement of higher technicality. No matter if you are working as a freelancer, part-time and full-time, buta career in SEO definitely makes you earn huge bucks.
Several SEO/SEM job categories or designations are available, including:
- SEO Manager
- SEO Developer
- Search Engine Marketing Manager
- Social Media Analyst
- Web Designer
- Web Development/Programming
- Internet/Search Marketing
- Senior Analyst
- Writing/Blogging
To Position Yourself as a Specialist in SEO and SEM
Every business from sales, customer service to CEO’s tweeting is connected to the web. All types of content require optimization and keyword analytics to be done by SEO specialist to increase the traffic of the website. Many industries are choosing to do SEO in-house rather than depending on SEO agencies. Therefore, be prepared to prove yourself to be part of the company. To stand out from the crowd, a Professional Digital Marketing certification and skills can help in creating interesting careers. Many companies are posting jobs in SEO on various websites. You need to be dynamic and intelligent as every day is an adventure. The company and clients can earn dollars if you have successfully used SEO tool.
SEO and SEM have no fixed rules. Work smart and work hard; use the resources and tools properly to position your website on a higher ranking. Good research to identify gaps and distribute the engaging content. To become an expert in SEO and SEM you must possess management, writing, sorting, designing, promoting and creativityqualities. Search engine algorithms are refined very often enabling you to create strategies and start applying it.
The idea of link bait adds another advantage. For example, excellent writing skills, analytical skills, intuitive knowledge of what visitors found useful information in your website.
In Asian countries like India, the salaries for SEO and SEM professionals depend on various factors such as years of experience, employer type, city, company size, certifications, etc. The salary in Indian, US, Canada and UK markets will let you earn in six figures before you are thirty. You get paid on hourly basis too. Working as an internship, entry-level job, or in-house resource for a while will help you to grow closer to commercial reality.
Conclusion
There is a lot you can do with SEO. The number of vacancies for search engine optimization specialists has increased fourfold in the last few years. Thinking creatively, effective multi-tasking, excellent analytical, organizational, project management, and time management skills can absolutely help you to build the prospective career in SEO and SEM. SEO specialists are in demand than never before.
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